Usability / UX - Return On Now

SEO and AEO: What Still Works and What Has Changed?

SEO has changed. Now we also have AEO to contend with. Learn what tactics still work and what you need to adopt for answer engines.

SEO and AEO: What Still Works and What Has Changed? Read More »

Chatbots vs. Live Chat – Which Is Better for Lead Generation?

Your decision between chatbots and live chat for lead generation will depend on your specific business needs and customer preferences.

Chatbots vs. Live Chat – Which Is Better for Lead Generation? Read More »

How to Stay Relevant in 2025 with Advanced Digital Marketing Strategies

In 2025, the digital marketing landscape will continue to evolve rapidly. Here’s what you need to know if you want to remain relevant.

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SERP Features – Trends and Optimization Tactics

SERP Features have grown in importance in recent years. In this blog post, we overview what SERP features are and how to optimize for them.

SERP Features – Trends and Optimization Tactics Read More »

In this blog post, you will discover five common mistakes you should avoid with chatbots for lead generation.

5 Common Mistakes to Avoid When Using Chatbots for Lead Generation

Over the years, chatbots have become a powerful tool for businesses looking to streamline their lead generation processes. However, if you fail to implement them correctly, you’ll open up the risks of missed opportunities and frustrated prospects. In this blog post, you will discover five common mistakes you should avoid with chatbots for lead generation.

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Chatbot Features: Must Haves For Lead Gen and Customer Service

As we’ve covered here in the past, you can improve your lead generation and customer service efforts with chatbots. But you need the right chatbot features to make this work. Your goal is to create a seamless experience that drives conversions and builds brand loyalty. To get there, you need to focus on the right

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Link Building After Google’s Link Scoring Documentation Leak

You’re about to get an inside look at Google’s secret sauce for evaluating links. Your website’s ranking depends on it, so listen up! A recent leak has given us a rare glimpse into Google’s link scoring algorithm. You can use this information to boost your SEO strategy and outrank your competitors. Types of Links Your

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