Welcome to the first edition of Return On News for 2013. Over the past couple of weeks, the content has kept coming in and I’ve been able to read up on many topics that I had put aside to come back to. So this is a pretty insightful set of content to share today. I […]
Link Building, Negative SEO, Twitter Disasters, Page Load Time | Return On News Read More »
Coming out of the holiday season, it is a great time to reflect over how the past year went, what plans and aspirations are in process, and what the coming year has in store for us. Many of us encapsulate this as New Year’s resolutions. It is very refreshing to look at the next year
New Year, New Adventures Read More »
The following blog post comes courtesy of George Kent of Pentech Consulting. In this post, George provides seven insights that should help you improve the conversion rate of your landing pages. How many people have signed up to your mailing list in the last 30 days? Have you considered the benefits of designing your landing
7 Steps To Designing Better Landing Pages Read More »
There are many great SEO Analytics Platforms on the market today, names such as SEOmoz, seoClarity, Conductor, Brightedge, and more as the list grows every year. Another one of the leaders is Raven Tools. A couple of weeks ago, Raven announced that they are dropping their ranking reports from the product. This is at least
Reality Check: Stop Obsessing Over Your Site Ranking Read More »
A common topic the past several months has been focused on how limited our options are for building links, ever since the almighty Penguin rained on the link buyers’ parade. Link Building is not dead. You just have to (gasp) earn those links now. Regardless of how much more time and effort it requires, there
Link Building: Another Benefit of Philanthropy Read More »
Welcome to Return On News. Periodically, I like to take a moment to review the content that has inspired me enough to share on Twitter. Among that content, there are typically a handful of posts that stand out and deserve special mention. On that premise, I created Return On News. From time-to-time, when I find
Social Failures, SMB Blogging, Link Audits, Content Marketing, and More | Return On News Read More »
I remember the days when you could launch a website and get back to business as usual, knowing that it was likely to provide some value just by existing. These days, websites remain the key to successful marketing strategies However, online marketing includes much more. This post outlines a framework for mapping marketing objectives to a
Web Presence Framework: Extending Reach Beyond Your Website Read More »
Bloggers are an interesting bunch. Some of us do it just because we need an outlet for the millions of ideas and thoughts in our heads. Others are blogging to build relationships and have meaningful discussion. You will find those who are marketing a business product or services, and those who are simply looking to
10 Tips To Be A Better Blogger Read More »
The following slide deck was my supporting material for a presentation to the Austin Online Marketing Club on November 27, 2012. It addresses the question of whether you should be managing a website, or a more comprehensive web presence. In the document, you will find a couple of case studies, a review of how the
Website vs. Web Presence: Are You Doing Everything You Can to Reach Customers Online? Read More »
Today we offer you a guest post from Mike McVey of Search Marketing Services company Wisdek. He reviews some non-SEO items we all need to keep in mind when benchmarking web marketing success. When you own a website, you may be thinking of doing search engine optimization in order to make it more popular and
Maximizing Benefits From SEO: Why You Should Focus On More Than Just SEO Read More »
