No matter whether you are looking for a job, seeking funding for your company, pursuing prospects, or simply growing a network, LinkedIn is a great platform for extending your reach in the business world. Most professionals realize that your LinkedIn Photo says a lot about you. It astounds me to see a significant number of […]
LinkedIn Photo Tips: Show Your Best Face Read More »
When I went to business school (more years ago than I will voluntarily admit), our marketing coursework focused heavily on the basics. For example, we spent a great deal of time digging into the Four P’s (Product, Price, Placement, Promotion). While the basics of marketing are absolutely still valid concepts to understand, the underlying techniques
What Marketing Schools Should REALLY Be Teaching Students Read More »
This week I was honored to take part in the Austin edition of LocalU, a traveling series of training seminars that teaches small businesses how to market themselves online in their locale. If you are unfamiliar with LocalU, take time to review their website. They cover all of the key topics you might want to
Local Search Engine Optimization Basics [Slideshow] Read More »
After working with Google AdWords for over a decade, I’ve seen many changes rolled out to their user interface. It seems they make an update nearly every week. Earlier this year, they made a nomenclature change to how data is reported on an account’s AdWords conversion rate. In the old reporting UI, they had the following: Conversions (1-per Click) Conversions
Which Google AdWords Conversion Rate Should You Be Tracking? Read More »
I absolutely love crafting and sharing blog posts. The power of the written word to inspire and engage is simply unmatched by nearly anything (aside from my other passion, musical performance). To get it right, you need to pick good blog titles that will drive clicks and views. As alluded to in a previous post,
When Blog Titles Go Bad: 9 Ways To Botch It Read More »
There is a wide range of approaches to authoring blog post content. One of the most popular formats is the list post. Not only does a list post offer a ready made structure to start brainstorming list items, but it is also highly likely to earn social shares. In fact, according to recently published analysis, list
How to Craft an Engaging List-Based Blog Post Read More »
It never fails – if you are a blogger, you will inevitably find yourself with writer’s block at some point. And it always happens when you want to hammer something out quickly. Maybe you find yourself short on time, overwhelmed with work, or simply unmotivated. Whatever the reason, the show must go on! You have
Writer’s Block? 7 Ways To Get Past It. Read More »
It seems content curation has been a very hot topic of late, so we turned our attention to it a week ago. That particular post was focused on how to manage content curation itself. This week, I want to continue the thought process and analyze how content curation can inform our own content creation. Content
How Content Curation Can Inform Content Marketing Read More »
Anyone who aims to drive a successful social media marketing effort will need to get comfortable with content curation. Content has become the glue that holds the whole social marketing process together. It is not enough to write and promote your own content. To establish expertise in your field, you need to read, understand, filter,
Content Curation: 9 Things To Keep In Mind Read More »
Every year, SearchMetrics compiles a correlation study that analyzes which search ranking factors are most impacting the SERPs from an organic perspective (i.e. SEO). Since the 2014 edition was just released, now is a great time to dig in and analyze the findings. Quick caveat – the SearchMetrics report analyzed correlation, i.e. what assumed SEO factors
Highlights from the 2014 Search Ranking Factors Study Read More »
