Content Optimization: Beginner’s Guide to Google’s E-A-T Principle
EDITOR’S NOTE: This post is outdated. Please check out our updated overview of N-E-E-A-T-T for the latest model for valuing content in search and AI. Google has been using something called E-A-T to rate websites since it was first published in Google’s Search Quality Guidelines in 2014. Focused on three key elements — Expertise, Authoritativeness, […]
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