Danielle Canstello

Danielle Canstello is part of the content marketing team at Pyramid Analytics, who provides enterprise level analytics and BI tools. In her spare time, she writes around the web to spread her knowledge of the marketing, business intelligence and analytics industries.

How to Calculate and Improve Your eCommerce Abandonment Rate

Analytics, Conversion Rate Optimization, Customer Retention, eCommerce, Marketing, Mobile, SEO / Search Engine Optimization, Usability / UX / Danielle Canstello

A key aspect of selling online is turning your site visitors into paying customers. It’s not enough to have a potential customer visit your site and then leave, or to place items in a shopping cart and leave the site before buying. This is known as cart abandonment. It’s important, then, that you know how […]

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