Generative Engine Optimization (GEO) Consulting

Generative engines like ChatGPT, Perplexity, and Claude now act as discovery platforms in their own right.

They summarize, recommend, and cite brands directly within AI-generated responses, often without a single search query.

GEO (Generative Engine Optimization) consulting helps your business earn inclusion and accurate representation inside those systems.

We make sure your brand shows up when AI answers, recommends, or cites information in response to user prompts.

What Generative Engine Optimization Is

GEO focuses on how large language models interpret your brand, your expertise, and your authority.

It’s not about rankings. It’s about representation.

We help you:

Strengthen entity accuracy across public and proprietary data sources
Optimize content architecture for retrieval-augmented generation (RAG)
Improve brand attribution within AI-generated summaries
Establish trust and factual consistency in generative outputs

GEO ensures your brand is both discoverable and correctly represented in LLM-driven ecosystems.

Where GEO Matters Most

Our GEO consulting focuses on AI-native and generative discovery environments, including:

ChatGPT (OpenAI): verified visibility and factual attribution in model responses
Perplexity AI: inclusion and accuracy within cited source layers
Anthropic Claude and other LLMs: consistent entity alignment and factual grounding
Emerging Generative Engines: new AI platforms that summarize and recommend content independently of traditional search

These systems use retrieval, reinforcement, and knowledge distillation to determine which brands appear.

We make sure yours is recognized as a reliable, high-authority source.

Our GEO Consulting Process

1. Audit and Mapping

We assess how LLMs interpret your brand, entity relationships, and content sources.
You’ll see how generative platforms surface or omit your information.

2. Strategy Definition

We design a plan to align your data, content, and authority signals for consistent recognition across generative systems.

3. Implementation and Refinement

We guide structured updates, publication strategies, and entity corrections that improve factual accuracy in AI-generated outputs.

4. Monitoring and Evolution

We track your visibility within generative engines and adjust as new models, retrieval layers, or algorithms appear.

Who GEO Consulting Is For

Brands already active in SEO and AEO, now ready to expand into generative visibility
Technology and SaaS companies with complex or technical products
B2B organizations that rely on authority and trust to win consideration
Marketing teams preparing for AI-driven discovery to replace traditional search

AEO vs. GEO: How They Connect

AEO focuses on search-connected AI (Google, Bing, SGE).

GEO focuses on LLM-native AI (ChatGPT, Perplexity, Claude).

Together, they complete your visibility strategy:

Both belong to our broader AI-Driven Discoverability framework.

Why Choose Return On Now

Early leader in optimizing for generative engines and retrieval-based AI
Expertise in entity optimization, content credibility, and factual alignment
Proven success with brands appearing in ChatGPT and Perplexity results
Backed by our Human + AI Framework (HAIF) for structured strategy and execution
20+ years of marketing and SEO experience, adapted for the generative era

We help brands build trust, authority, and presence where people now seek information, inside AI engines themselves.

Engagement Options

GEO Audit and Strategy Project

One-time assessment that maps your current visibility in LLM environment sand defines a prioritized plan for generative optimization.

Ongoing GEO Program

Continuous optimization to maintain factual accuracy, brand consistency, and visibility across generative engines as they evolve.

Learn more about our packages and view more details on the AI-Driven Discoverability Services page.

Ready to Strengthen Your Generative Visibility?

Let’s make sure AI engines represent your brand correctly, and consistently.

Book a GEO Consultation today

Frequently Asked Questions About GEO Consulting

What is Generative Engine Optimization (GEO)?

GEO focuses on improving how large language models interpret, summarize, and cite your brand. It ensures accurate, authoritative visibility in AI platforms like ChatGPT, Perplexity, and Claude.

How is GEO different from AEO?

AEO targets search-integrated AI systems like Google AI Overviews and Bing Copilot. GEO focuses on LLM-native environments where AI generates answers and recommendations independently of traditional search.

Why does GEO matter for brands today?

More buyers now discover products and information directly within AI platforms. GEO ensures your brand is represented accurately when those systems generate or recommend content.

What platforms does GEO cover?

We optimize for ChatGPT, Perplexity, Claude, and other LLM-native discovery systems. These engines summarize data from public sources, and GEO helps your brand appear correctly in those outputs.

Can GEO improve brand trust and attribution?

Yes. GEO enhances how AI systems recognize and attribute your expertise. It aligns your entity data and content so generative platforms cite your brand as a credible source.

Do I need GEO if I already do SEO or AEO?

Yes. SEO builds authority and AEO optimizes search-connected AI. GEO extends that authority into LLM-driven ecosystems, ensuring visibility even where no search query occurs.