Custom Link Building Campaign for The Shelf King

Scope of Work

Monthly Budget: $1,000 Structure: Custom, 2-5 Links of varying, pre-determined domain authorities. Minimum Term: 6 months, then convert to month-to-month unless you provide notice first Specific Steps: 1. Placements: My team will prospect for potential placements and recommend a list of sites, which I will personally filter before finalizing selections ----------------------------------- 2. Once domains are selected, we will collaborate to determine: a. Based on # of domains included (will vary), which target URLs we want external websites to link to b. For those specific URLs, what requested anchor texts we want to include in the ask c. Recommended / relevant topics where a link to the client’s domain makes sense ----------------------------------- 3. Execution Phase a. Once #2 above is complete (preferably very early in the month since execution can take 3+ weeks), we will work with the target websites to arrange all required components b. Our contracted writer will author original content, typically on the topic we request. The only exception would be if the website owner asks for a different topic, which we will have to accept for the placement to go through. This is often very similar to what we requested but may be tweaked slightly to fit the domain’s positioning and/or other content. c. Once the post is complete, it will be submitted to the website. d. Placed content will publish under our writer’s name and NOT showing any affiliation to the client. This is important to ensure that Google does not require us to label it as “sponsored content,” which will eliminate the domain authority upside of doing link building in the first place. e. Placed content will include a link to the URL we requested using the most optimized anchor we can get the website owner to accept. We are often able to get exactly what we request, but in rare cases we cannot. This is a natural part of this process ----------------------------------- 4. Finalizing / Reporting a. Once all placements are complete, we will compile a report of results b. Report will be in spreadsheet format and include links to the content we placed for the backlinks. c. Once report is finalized, we are unable to edit or change the placements without incurring an additional fee on par or in excess of the original amount we invested in placing the link. As such, we do not accept “after the fact” changes. TLDR: Once the $1K investment is paid (upfront required on this service), we'll pick target URLs and requested anchors for the domains available. Then my team pitches the owners, arranges placement, creates new content on topic including a link, and has the content placed. End of month we receive a report for the client summarizing where links were placed (in new blog posts authored in the writer's name, not the client's). Due to Google sandbox, these links will take 90-120 days to show results, but we should start to see keyword movement as follows: 1. More keyword derivations ranking 2. Potential improvement in rank position for existing keywords 3. (still working on how to measure this one) Higher likelihood of inclusion in Answer Engines - this is how they find content to cite

NOTE: Campaign automatically converts to ongoing month-to-month at the same price unless you give notice of cancellation before the end of Month 5. Once it converts, we need notice of a full calendar month to cancel.