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Why Digital Video Ads Are Key To Your PPC Marketing Strategy

Business owners grow their brands online using various forms of digital marketing. Pay-Per-Click (PPC) advertising is an excellent marketing solution to attract clients and convert them. And you can make your PPC even more effective by implementing digital video ads. According to the statistics, videos help increase sales and drive positive returns on your marketing […]

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Content Creator vs Influencer Marketing for Startups: Which Should You Choose?

A seemingly endless debate is taking place in marketing circles. Which approach offers the best benefits? Content creator vs. influencer marketing for startups? Both are marketing staples nowadays, and both industries only continue to expand. The influencer industry is now valued at $16.4 billion, while the content creation industry is worth about $44 billion. Neither

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Multilingual SEO: Best Practices to Achieve Business Success

If you have a business that serves clients from around the world, you need to apply multilingual SEO best practices. With these tactics in place, you can ensure that your website is accessible and useful to a diverse clientele. Good SEO not only earns your website the approval of Google but also improves the website’s

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2023 PPC Trends: Integration of PPC with Social Media Platforms

5 PPC Trends to Look Out For in 2023

PPC (Pay-Per-Click) advertising can help you achieve your sales and marketing goals. PPC is a powerful tool that can support many parts of the sales funnel, aligning website traffic drivers to end goals. Some powerful benefits of using PPC are: PPC is measurable and trackable It can meaningfully contribute to business goals PPC puts you

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Conversion Rate Optimization CRO Checklist INFOGRAPHIC

Conversion Rate Optimization (CRO) Checklist: The Ultimate Guide in 2023 [INFOGRAPHIC]

CRO, short for Conversion Rate Optimization, is a strategic approach to influencing your website visitors to take a specific desired action. Marketers use call to actions (CTAs) to improve the chances of conversions. Our comprehensive Conversion Rate Optimization (CRO) checklist can help you build and execute a well-planned CRO campaign. Get Started With the Conversion

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B2B vs B2C Marketing Strategies: Key Differences

The digital marketing world has different types of business strategies, specifically: business-to-business (B2B) and business-to-consumer (B2C). Marketing teams tend to see that both approaches share similar goals and objectives, and they understand whether B2B vs B2C marketing strategies will best serve their revenue goals. So, what’s the difference between the two? You’re in the right

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