Back in late 2011, Google rolled out a feature for Adwords (now rebranded as Google Ads) called Dynamic Search Ads. Originally announced as a beta test, Dynamic Search Ads have survived to this day and are available in AdWords. The premise behind why these were introduced is that we can’t read the minds of searchers. […]
AdWords Dynamic Search Ads: Say Hello to Semantic SEM Read More »
Don’t wait until after you’ve been hacked to secure WordPress. Here are some tips to put preventative measures in place proactively.
How to Secure WordPress From Hackers for Free Read More »
As a huge proponent of inbound marketing, I also have a soft spot for social media as a marketing vehicle. It has been a fantastic tool in our content promotion and demand gen efforts. At the same time, there have been instances where I felt tired of social media. Burned out even. Unmotivated to look
5 Signals You Need To Back Off Social Media Read More »
The search engine optimization community has been up in arms over the past couple of weeks about the removal of Google Author photos from the search engine results pages (SERPs). For those of you who are unfamiliar with the Google Author photos and how they’ve appeared in the past, here is a sample: As you
Does Google Author Status Matter Without SERP Photos? Read More »
