Having been in the SEO game for over a decade, I have read an immense number of blog posts, papers, articles, etc. on how indexes work and what goes into Google’s ranking algorithm. As we all know, there are well over 200 factors that impact how a site and page rank. Over the years, I’ve […]
PageRank is Not a Zero Sum Game Read More »
What a busy week it has been in the search marketing industry. After several months of little noise surrounding new updates, with Google having decided many months ago not to share information about each and every tweak they make to their algorithm, we had two big ones roll out in the past week. First Update:
Google Update Week: Google Panda 4.0 and Payday Loan 2.0 Read More »
For those of you who follow the latest developments in search engine optimization, you are likely familiar with Google Penguin. If that is you, please skip ahead to here to read the open letter itself. For everyone else, let’s take a moment to frame the situation. Google Penguin: The History We have covered the various
Open Letter to Google: Google Penguin Has Gone Too Far Read More »
If you run a growing website that is served up from a WordPress content management system, you have surely felt the pervasive pain of moderating spam comments. While WordPress does come with a built in commenting system, it leaves a lot to be desired for higher traffic websites that may be targeted with a lot
WordPress Plugins: Alternative Commenting Systems Read More »
In the wake of several iterations of the Google Penguin penalties and a recent assault on guest blogging, marketers and webmasters worldwide express confusion and concern over the state of link building in 2014. Link building is no longer a simple volume focused activity. Now, a range of factors impact success, as well as risk
Citations and Brand Mentions: Implied Links for SEO Read More »
