Subdomains vs. Subfolders: Which is best for SEO?
Subdomains and subfolders are handled completely differently by search engines. Learn when and how to use each the right way.
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2011
White Hat SEO vs. Black Hat SEO
What is the difference between White Hat and Black Hat SEO? Here is one SEO’s quick response to that exact question.
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Website Traffic – The Power of Buzz
We talk about search engine optimization (SEO) quite a bit on here, but SEO is (obviously) not the only way to drive web traffic. You could also invest in various paid placements such as PPC, display, or sponsored white papers to drive targeted traffic back to your website. Many old school marketers immediately turn to
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Robots.txt: Understanding the Basics of Crawler Management
Robots.txt allows you to suggest which pages each search engine should not crawl. Learn the basics in this blog post.
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SEO: Google Sitelinks Enhancements
Review of the latest updates to Google Sitelinks and what it means for SEO.
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SEO Content Strategy: The Importance of Personas
User Personas are crucial to creating relevant content that will get ranked well by Google in a post-Panda world.
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Google Search vs. Display – Pros and Cons
PPC Expert Matt Kelly appears as a guest blogger comparing the pros and cons of using PPC vs. the Content Network when advertising on Google.
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SEO: Why You Need A Content Strategy
There are many things that are part of SEO, but content strategy needs to be a core piece of a well-built, long-term plan.
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A Note on Authenticity and Social Media
Commentary on why you MUST be yourself on Social Media, inspired by a conversation with Wesley Faulkner of Austin, TX.
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Privacy and Social Media: Something is Amiss
Important Privacy Info: Sign petition for Google & Facebook to protect your data, & learn about new persona software that the federal government is building.
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