Mobile concentrates attention around Google.
Google held 95.59% of worldwide mobile referral share and 93.51% in the United States. Mobile visibility plans should reflect that concentration.
External Visibility Data
Search Engine Market Share by Country and Platform
Compare August 2026 search engine market share by country, worldwide, and across desktop and mobile platforms. This consolidated resource brings data from separate market reports into one view.
August 2026 Snapshot
Google dominates overall, but device and market still matter.
Worldwide, Google accounted for 91.10% of measured search-engine referrals across desktop, mobile, and tablet. Its share rose to 95.59% on mobile. Bing represented 8.84% of worldwide desktop referrals and 12.82% of U.S. desktop referrals, which makes desktop behavior especially relevant for B2B visibility planning.
| Search engine | Worldwide All devices | Worldwide Desktop | Worldwide Mobile | United States All devices | United States Desktop | United States Mobile |
|---|---|---|---|---|---|---|
| 91.10% | 86.05% | 95.59% | 86.15% | 81.99% | 93.51% | |
| Bing | 4.50% | 8.84% | 0.60% | 8.87% | 12.82% | 1.81% |
| Yahoo | 1.23% | 2.15% | 0.47% | 2.75% | 3.36% | 1.86% |
| Yandex | 0.99% | 1.10% | 0.90% | 0.34% | 0.26% | 0.46% |
| DuckDuckGo | 0.70% | 0.70% | 0.69% | 1.70% | 1.42% | 2.08% |
| Baidu | 0.62% | 0.34% | 0.84% | Not reported | Not reported | Not reported |
| Ecosia | Not reported | Not reported | Not reported | 0.12% | 0.09% | 0.19% |
“Not reported” means the engine did not appear among the six engines Statcounter listed for that view. It does not mean zero.
What the Numbers Show01 02 03
One worldwide percentage doesn’t tell the whole story.
Bing matters much more on desktop.
Bing reached 8.84% worldwide and 12.82% in the United States on desktop. Companies that sell to office-based and B2B audiences shouldn’t treat that share as incidental.
Smaller engines still represent real audiences.
Yahoo, DuckDuckGo, Yandex, Baidu, and Ecosia each appear in at least one leading view. Their importance depends on device, audience, and market.
Search Engine Market Share by Country
Regional differences can change the priority list.
This consolidated table brings together August 2026 all-device data for 18 major markets. Each country links directly to its Statcounter source, and every row lists the six engines reported for that market.
| Country | 1st | 2nd | 3rd | 4th | 5th | 6th |
|---|---|---|---|---|---|---|
| United States | Google 86.15% | Bing 8.87% | Yahoo 2.75% | DuckDuckGo 1.70% | Yandex 0.34% | Ecosia 0.12% |
| Canada | Google 85.66% | Bing 9.56% | Yahoo 2.57% | DuckDuckGo 1.62% | Yandex 0.27% | Ecosia 0.21% |
| Mexico | Google 88.42% | Bing 9.23% | Yahoo 1.76% | DuckDuckGo 0.28% | Yandex 0.17% | Ecosia 0.11% |
| Brazil | Google 87.50% | Bing 10.28% | Yahoo 1.73% | DuckDuckGo 0.22% | Yandex 0.22% | Ecosia 0.03% |
| United Kingdom | Google 91.75% | Bing 5.67% | Yahoo 1.25% | DuckDuckGo 0.71% | Ecosia 0.30% | Yandex 0.28% |
| Germany | Google 88.49% | Bing 5.84% | Yahoo 1.57% | Yandex 1.56% | DuckDuckGo 1.20% | Ecosia 1.02% |
| France | Google 88.76% | Bing 5.13% | Yahoo 2.55% | Ecosia 1.40% | Qwant 0.83% | DuckDuckGo 0.79% |
| Spain | Google 94.84% | Bing 2.73% | Yahoo 1.63% | DuckDuckGo 0.42% | Ecosia 0.17% | Yandex 0.11% |
| Italy | Google 89.18% | Bing 4.83% | Yahoo 4.07% | DuckDuckGo 0.79% | Yandex 0.48% | Ecosia 0.45% |
| Netherlands | Google 89.68% | Bing 3.72% | Yandex 2.84% | DuckDuckGo 1.75% | Yahoo 1.19% | Ecosia 0.62% |
| Poland | Google 89.42% | Bing 7.22% | Yandex 1.34% | DuckDuckGo 1.00% | Yahoo 0.61% | Ecosia 0.20% |
| Czech Republic | Google 79.33% | Seznam 15.63% | Bing 3.93% | DuckDuckGo 0.41% | Yandex 0.33% | Yahoo 0.23% |
| India | Google 97.76% | Bing 1.23% | DuckDuckGo 0.47% | Yahoo 0.37% | Yandex 0.10% | PrivacyWall 0.03% |
| China | Baidu 59.26% | Bing 18.92% | Yandex 11.41% | Haosou 6.48% | Sogou 2.25% | Google 1.41% |
| Japan | Google 63.02% | Bing 28.29% | Yahoo 6.96% | DuckDuckGo 0.74% | Yandex 0.40% | CocCoc 0.35% |
| South Korea | Google 46.60% | Naver 43.71% | Bing 5.44% | Yandex 1.37% | CocCoc 1.36% | Daum 0.88% |
| Australia | Google 87.58% | Bing 9.41% | Yahoo 1.59% | DuckDuckGo 0.94% | Ecosia 0.23% | Yandex 0.17% |
| South Africa | Google 91.94% | Bing 7.11% | Yahoo 0.34% | Petal Search 0.26% | DuckDuckGo 0.20% | Yandex 0.10% |
Statcounter reports six engines per country. The table reproduces those entries exactly and does not fill gaps with estimates.
Market Scale and Internet Adoption
Search share means more when you understand the size of the online market.
A smaller referral share in a large online market can still represent substantial search activity. Population and internet adoption figures provide additional context, but they don't establish how many people use each search engine.
| Country | Population | Internet users | Internet penetration | Data period | Source |
|---|---|---|---|---|---|
| United States | 348 million | 324 million | 93.1% | Oct. 2025 | DataReportal |
| Canada | 40.2 million | 38.2 million | 95.1% | Oct. 2025 | DataReportal |
| Mexico | 132 million | 110 million | 83.5% | Oct. 2025 | DataReportal |
| Brazil | 213 million | 185 million | 86.9% | Oct. 2025 | DataReportal |
| United Kingdom | 69.7 million | 68.1 million | 97.8% | Oct. 2025 | DataReportal |
| Germany | 83.9 million | 78.5 million | 93.5% | Oct. 2025 | DataReportal |
| France | 66.7 million | 63.4 million | 95.2% | Oct. 2025 | DataReportal |
| Spain | 47.9 million | 46.1 million | 96.4% | Oct. 2025 | DataReportal |
| Italy | 59.1 million | 53.1 million | 89.9% | Oct. 2025 | DataReportal |
| Netherlands | 18.4 million | 18.2 million | 99.0%* | Oct. 2025 | DataReportal |
| Poland | 38.0 million | 34.1 million | 89.8% | Oct. 2025 | DataReportal |
| Czech Republic | 10.6 million | 9.96 million | 94.2% | Oct. 2025 | DataReportal |
| India | 1.47 billion | 1.03 billion | 70.0% | Oct. 2025 | DataReportal |
| China | 1.42 billion | 1.30 billion | 91.6% | Oct. 2025 | DataReportal |
| Japan | 123 million | 107 million | 87.0% | Oct. 2025 | DataReportal |
| South Korea | 51.7 million | 50.6 million | 97.9% | Oct. 2025 | DataReportal |
| Australia | 27.0 million | 26.2 million | 97.1% | Oct. 2025 | DataReportal |
| South Africa | 64.9 million | 51.7 million | 79.6% | Oct. 2025 | DataReportal |
Population figures come from United Nations data reported by DataReportal. Internet-user and penetration figures come from Kepios analysis of ITU, GSMA Intelligence, Eurostat, national authorities, and platform planning data. Digital 2026 country reports were published at the end of 2025 and primarily reflect October 2025 data. *DataReportal caps reported internet penetration at 99.0%. No missing values were estimated.
Visibility Implications
Use market share to set priorities, not to define the entire strategy.
Google deserves the largest share of most SEO programs, but the desktop numbers support deliberate Bing coverage, especially for U.S. and B2B audiences. International work also requires local research because worldwide averages can hide meaningful regional competitors.
These figures don’t measure answer-engine citations, AI-generated recommendations, brand representation, or AI-platform usage. AEO and GEO require separate analysis of how systems find, interpret, corroborate, and present information.
Apply the data to the business
- Prioritize engines by audience, country, and device mix
- Protect the technical and on-page SEO foundation
- Review Bing visibility when desktop traffic matters
- Check local engines before entering new markets
- Measure AI answers and recommendations separately
Methodology and Sources
What Statcounter measures
Statcounter calculates these figures from page views referred by search engines to more than one million participating websites. Its global sample exceeds three billion page views per month. The figures measure referral share, not the number of searches performed, and they represent the six leading engines reported in each selected view.
Why other sources report different numbers
Different sources measure different behaviors. Statista’s July 2026 figure of 91.32% for Google uses Statcounter referral data, so it isn’t an independent second dataset. Similarweb ranks search-engine websites by visits instead of measuring the traffic those engines refer to other websites. Cloudflare calculates referral share from the Referer headers observed across websites on its own network and publishes quarterly results. A separate U.S. browsing-panel study found that Google received 71.8% of participants’ horizontal-search queries, which reflects searches performed rather than downstream website visits. Those figures answer different questions, so combining them in one market-share table would create a misleading comparison.
Reporting period: August 2026, the latest complete month available when this page was updated on September 22, 2026.
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All percentages on this page come directly from the linked Statcounter views. No missing values were estimated.