Posts Tagged ‘youtube’

Explainer Videos: How They Boost B2C Conversion Rates

A lot of people think that business-to-consumer (B2C) is 100% different from business-to-business (B2B) marketing. While that is true on many levels, B2C companies can absolutely benefit from understanding what works when marketing to businesses. Both segments are easy to engage with video content, however, B2C engages more frequently and more deeply with videos. Maybe…

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Why Digital Video Ads Are Key To Your PPC Marketing Strategy

Business owners grow their brands online using various forms of digital marketing. Pay-Per-Click (PPC) advertising is an excellent marketing solution to attract clients and convert them. And you can make your PPC even more effective by implementing digital video ads. According to the statistics, videos help increase sales and drive positive returns on your marketing…

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What Is CPM? The Key to Successful Digital Advertising

When it comes to digital advertising, CPM is one of the most important metrics that you need to understand. CPM, which stands for “cost per mille,” is a metric used to measure the cost of an advertisement relative to the number of impressions it receives. In this article, we will explain what CPM is and…

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Ultimate Guide to eCommerce Competitor Analysis

Competition is an essential component affecting the success of every business. However, you only get better results if you understand what your competitors are doing well. As a way of enhancing competition, about 90% of companies use competitive intelligence to ensure that they stand out from the crowd. With the rapid growth of the internet…

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Ultimate Guide To Video Marketing In 2022

Internet content continues to evolve by the day. We’ve moved past simple text and image based content now. With live streams, interactive 360 videos, augmented reality, and more, it’s all about interactivity and richness of experience. The digital video marketing industry in the US itself is worth $135B. That means brands across the world are…

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Why SEO Matters, and Why It Should Be Your Top Digital Strategy

Search Engine Optimization (SEO) is a great marketing tool for online businesses. Many businesses online use this tool to their advantage. These companies already understand why SEO matters. But, not all of them prioritize SEO. Let’s explore some of the main reasons why SEO should take the front seat among  your business marketing strategies. First,…

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5 Influencer Marketing Tools to Improve Performance

Social media marketing has taken many companies by storm, and now many are looking for the best ways to invest their marketing budget. Marketing through social media influencers has been giving outstanding results across the board. However, some businesses are still struggling to make the most of their marketing efforts. In this post, we will…

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5 Medical Marketing Mistakes Doctors Make

We have witnessed a rising trend in medical marketing mistakes across the board, according to recently published healthcare marketing reports by Smith and Jones 2020 and Smith and Jones 2022, digital marketing experts in the field of medicine. A poorly planned marketing campaign leads to even worse execution. And poor execution won’t just prevent you…

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