Posts Tagged ‘usability’

5 Tips on How to Work With Social Media Influencers

Many brands face a serious consumer trust crisis. The reason for that lies in misleading and false statements and all those customer expectations that companies fail to live up to. No wonder that a stunning 92% of consumers are more likely to trust recommendations from others over brand messages. Even if those “others” are perfect…

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User Experience Is More Than Usability [Slideshow]

How often do you hear business and marketing pros refer to user experience and usability as the same concept? It’s true that usability is a key component of user experience design, without question. But they are absolutely different ideas. User Experience (UX) for Content Marketing On Friday September 27, 2013, I conducted a training for…

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3 Keys to Balancing User Experience and SEO

I cover a variety of SEO topics on Return On Now, but it is often important to take a step back and consider the full realm of online marketing. While SEO is most important for presenting your best game face to the search engines, it is not the only variable at play. You also have…

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