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Human Centered Approach to Social Media and Customer Service

How to Apply a Human-Centric Approach to Social Media and Customer Service

Customer Retention, Inbound Marketing, Marketing, Small Business, Social Media / Catherine Palmer

Technology is advancing at a relentless pace. And this rapid pace of advancement is changing the way we do business. Social media, for example, has evolved from platforms for keeping in touch with friends to powerful marketing tools. This development has forced businesses to adapt and learn new approaches to communicating with their customers. Customer […]

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A Step-by-Step Guide to Marketing your Mobile App

Analytics, Blogging, Inbound Marketing, Marketing, Mobile, SEO / Search Engine Optimization, Video / Rilind Elezaj

Thanks to the increased use of smartphones, there’s an ever-growing market for mobile apps. Creating an app opens up an entirely new channel through which you can interact with and engage your customers. That means your dedicated audience can have access to you in one simple click. You’ve followed every rule there is on how

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Artificial Intelligence and Digital Media Trends

5 Things You Need To Know About AI and Digital Marketing

Content Marketing, Conversion Rate Optimization, eCommerce, Inbound Marketing, Lead Generation, Marketing, Mobile, SEO / Search Engine Optimization, Small Business, Social Media, Usability / UX / Michael Deane

Digital marketing is going through tremendous changes right now. A large number of these ongoing innovations has to do with the way customers and business owners use technology and the developments are made in this field every day. With Artificial intelligence (AI) being developed and adopted at lightning speeds, marketers are having to adjust to

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Repurposing Old Blog Content: 5 Advanced Techniques

Blogging, Content Marketing, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Social Media, Video / Catherine Palmer

Nearly anyone in the marketing field will agree that creating compelling and useful content is a major challenge. Even more importantly, your stream of content must be consistent. Unfortunately, you will have to dedicate a considerable amount of time and effort to consistently generating high-quality blog posts. No matter how many great ideas you have or

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Social Media Web Design can Drive Incremental Revenues

How Social Media Web Design Can Help Drive Revenue

Inbound Marketing, Marketing, Mobile, SEO / Search Engine Optimization, Social Media / Sujain Thomas

When you are running a business, you have to be at the top of your game at all times. It’s important to constantly seek out ways to expand your business and generate increasing revenues over time. Your website is an important piece of the entire success formula. Don’t settle for a merely “good” website. Find

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Social Media Best Practices for 2018 – INFOGRAPHIC

Analytics, Content Marketing, Inbound Marketing, Marketing, Social Media / A.J. Ghergich

Ten years ago, many of us thought that email would be the biggest change that would happen in our lifetimes affecting how we communicate with one another. We were wrong. Today, it seems, what’s changing us and the nature of our interactions with one another—and with our customers—is social media. All of us, around the

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How to Build Social Media Into Your Content Marketing

Blogging, Content Marketing, Lead Generation, Marketing, Social Media / Monica Wilson

Social media and content marketing are not interchangeable terms, although they certainly overlap in many ways. Social media is a very important tool in your overall content marketing strategy and should have just as much, if not more, attention and resources put into it as you do with creating your content. Social media allows you

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Hashtag Marketing: Boost Social Media Effectiveness Up to 40%

Content Marketing, Conversion Rate Optimization, Entrepreneurship, Inbound Marketing, Lead Generation, Marketing, Social Media / Brandon Stanley

In the present times, hashtags have become a vital element of each and every popular social media channel. Hashtags are popular and will remain so due to the value they provide. Basically, hashtags help people discover new information on different topics. Studies have shown that businesses which use hashtags on Twitter and Instagram are improving

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Social Media branding consistency feature image

Social Media Tips to Improve Brand Consistency

Content Marketing, Inbound Marketing, Lead Generation, Marketing, Social Media / Sophia Anderson

Nowadays, marketing your brand on social media is a no-brainer. The potential is huge, as millions of your potential customers are logging onto social media portals on a daily basis. Top platforms like Instagram, Facebook, Twitter and Snapchat receive the majority of the social media traffic. Therefore, you need to ensure there is brand consistency

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Generational Marketing: Target the Family, Not the Individual [Infographic]

Analytics, Content Marketing, Marketing, Research, Social Media / Donna Moores

The days when marketers can design one-size-fits-all marketing campaigns for brands and products are gone. Consumers now want information tailored according to the preferences and needs of their age group. You can’t target Baby Boomers using Snapchat videos, can you? No – right. This is exactly why you need to change your approach from one-size-fits-all

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