Target Audience

2023 PPC Trends: Integration of PPC with Social Media Platforms

5 PPC Trends to Look Out For in 2023

Advertising, Lead Generation, Marketing, Search Engine Marketing, Social Media, Video /

PPC (Pay-Per-Click) advertising can help you achieve your sales and marketing goals. PPC is a powerful tool that can support many parts of the sales funnel, aligning website traffic drivers to end goals. Some powerful benefits of using PPC are: PPC is measurable and trackable It can meaningfully contribute to business goals PPC puts you

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B2B vs B2C Marketing Strategies: Key Differences

B2B vs B2C Marketing Strategies: Key Differences

Advertising, Analytics, Customer Retention, Lead Generation, Marketing, Social Media /

The digital marketing world has different types of business strategies, specifically: business-to-business (B2B) and business-to-consumer (B2C). Marketing teams tend to see that both approaches share similar goals and objectives, and they understand whether B2B vs B2C marketing strategies will best serve their revenue goals. So, what’s the difference between the two? You’re in the right

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Repurposing Content

The Dos and Don’ts of Repurposing Content

Blogging, Content Marketing, Inbound Marketing, Marketing, SEO / Search Engine Optimization /

Any successful blog owner will tell you that their “secret sauce” is centered around repurposing content. If you want to grow your traffic and engage with new visitors, take time to figure out ways you can re-publish and reuse old content. However, many website owners struggle to understand how to optimize content for repurposing. You

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