Posts Tagged ‘Social Media’

Social Media Marketing: How It Has Evolved and How Businesses Can Keep Up

Social media marketing is an integral part of your digital marketing strategy. Or at least it should be. By showing an ability to help brands build up their online presence, social media blossomed into more than just platforms to keep people connected. But its ever-changing nature can, at times, be overwhelming for marketing professionals to…

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How to Design Stunning Visuals for Your Instagram Stories

Instagram is all about engaging your audience. Due to its highly visual nature, the platform enjoys perhaps the highest rate of engagement among all social media. Because of this fact, businesses who wish to increase brand reach and engagement are clamoring to set up a presence on Instagram. Since its launch in 2016, Instagram Stories…

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How to Automate Your Customer Experience for Referrals

The buyer’s journey has changed drastically compared to what it was several years ago. This is mainly due to the growth of the internet, as well as changes in consumer expectations. Prospects today will complete more than half of the buying journey before even speaking to a sales representative for the first time. Marketing automation…

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5 Tips to Improve Your SEO Efforts With Video Content

People around the world have some common basic interests. We all love video content. We would rather watch a video than read a blog. According to a survey, 59% of all B2B decision-makers favor video content over text. We can’t say enough about the benefits of video marketing. Videos can be used to educate and…

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How Startups Can Use Social Media to Understand Customer Needs

Social media connects people with friends, families, and others who share similar interests. Using the wide range of social media services available, everyone can easily communicate and share information with each other. Brands have even begun to use these same platforms as marketing tools for engaging a larger number of people. Social media connects these…

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7 Killer SEO WordPress Plugins That Will Help You Rank Higher

WordPress is the number one open-source content management platform for websites. The features and benefits that it offers are unmatched. Most people choose WordPress for their websites because it also offers a range of Search Engine Optimization (SEO) extensions and plugins from which to choose. If want to make your WordPress website more user-friendly, then…

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How to Build Brand Awareness on Social Media Using Videos

Whether you are selling a product, offering digital services, or running a non-profit, building solid brand awareness is the first big step in getting your name out there.  With social media on the rise and videos being super popular across nearly every platform, whipping up some awesomely captivating clips is a great place to start.…

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Digital Marketing: How To Get Fast Results

Depending on your marketing goals, you will probably want to use different promotion strategies Fortunately, Digital Marketing is both easy and cost effective. This is why it has become a staple in the promotional efforts of nearly every business nationwide. And as a business owner, you can’t wait months or years to see a return…

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Controversial Marketing: The Risk and The Payoff

Surely you’ve heard the old adage: “There is no such thing as bad publicity.” While it may not be the case 100 percent of the time, the saying still contains a kernel of truth. In this post, we will explore the concept of using controversy in your marketing how it might help or hurt your…

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Ultimate Guide to Creating #PPC Ad Copy for B2B

One of the key goals of any successful business should be getting its products/services in front of the right audience. It is no surprise then that advertising is a necessity for many companies. Pay-Per-Click (PPC) ads empower companies to reach their target audience with maximum control. This article will cover the ultimate guide to creating…

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