Posts Tagged ‘semantic markup’

5 Tips to Improve Your SEO Efforts With Video Content

People around the world have some common basic interests. We all love video content. We would rather watch a video than read a blog. According to a survey, 59% of all B2B decision-makers favor video content over text. We can’t say enough about the benefits of video marketing. Videos can be used to educate and…

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How to Use Semantic Mark-up to Improve Your Search Results

Search engines are focused on constantly improving their ranking algorithms. In the past seven years, search engines have shifted from a keyword-based matching algorithm to semantic search. This new way of ranking content gives priority to context and intent over simple text string / keyword matches. Keyword stuffing is a thing of the past. To…

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Semantic Markup: Adding Context To SEO

The Internet world has been up in airs the past few weeks in response to Google’s recent changes. And the changes this summer were quite large indeed! First, we learned that we no longer have access to full keyword-level data for our Organic traffic. Then, Google announced that they have moved to a whole new…

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Advanced rel=”author” Tips From Google

By now you have surely read one of the hundreds of blog posts advising you to add authorship markup to your website (i.e. rel=”author”). Very soon, doing it will evolve from a competitive advantage in the SERPs to a standard course of business. Since websites can be deployed on a variety of platforms (custom code,…

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