The Google Ads platform is an incredibly powerful tool. When used properly, you will be able to generate leads for your business at a manageable cost. Of course, that is easier said than done. There are plenty of ways for you to err when trying to drive demand with Pay Per Click Advertising. If you […]
How Google Ads Time Of Day Performance Impacts ROI Read More »
As all SEO’s know, Google has completely dominated the web search industry for years. They currently own a massive 78% market share. As a result, many SEO experts have been solely directing their efforts only toward Google. Google has spent the past decade cracking down on Black Hat SEO, so ranking websites is much tougher
How to Find Link Building Opportunities Using Advanced Search Queries [INFOGRAPHIC] Read More »
Producing SEO-friendly content is a sure-fire way to grow your business without adding to your marketing budget. If your website is optimized properly on-page and has solid domain authority, it will rank higher in Google. And ranking higher literally means more customer engagement. No matter how great your content may be, it serves no purpose
How to Create SEO-Friendly Content: 5 Practical Tips Read More »
Any business owner who wants to establish a solid online presence realizes how important their website is. And if you want it to rank well, it must be fast and optimized for search. After all, your website can bring your business and branding closer to your target audience than any other marketing vehicle can. In
How to Ensure a Fast, User-Friendly Website Read More »
There is no doubt about it: the CoronaVirus has changed the world. Hopefully we can soon return to at least some form of “normal,” but there are still so many unknowns. Even without the influence of a global pandemic, SEO is always changing. Thanks to COVID-19 shutting down businesses across the country, the digital sector
SEO Pandemic: How COVID-19 Is Affecting Marketers Read More »
Have you ever mistyped a brand or product name, and yet, Google provided you with a perfect result? With each algorithm update, Google is getting smarter. Its algorithms are designed to “understand” what a user is searching for, irrespective of their spelling or grammar mistakes. When investing in Google Ads, your goal is to put
How to Boost Traffic and Conversions with Google Ads Close Variants Read More »
Customers will rarely make a purchase during their very first visit to a new website. It doesn’t matter how boldly designed the web store appears or how compelling the products and services are. Just about 2% of first time visitors actually buy, which is quite discouraging. However, there are ways to increase that number. With
The Effects Of Retargeting in Ecommerce [INFOGRAPHIC] Read More »
Google has introduced a new Search Console that comes with a fantastic Removals tool. With this tool, you can manage SafeSearch filtering and temporarily block Google search results from a website. You can also temporarily block web pages from websites that you own. If you don’t own the site, there is a troubleshooter for that.
New Google Removals Tool: What to Know and How to Benefit From It Read More »
Let’s first address the elephant in the room: SEO is a long-term game, period. However, due to the long-term nature of the channel, it’s a very common concern of marketing executives and managers to doubt the progress of their SEO campaign—or to think that their SEO simply doesn’t bring anything at all. So, how can
How to Find Out if Your SEO Strategy is Working for Your Brand Read More »
When we first embark on a new business venture, the vast majority of us need to keep costs down in the first few years. Profits are typically lower with new businesses than at any other time during their lifespans. As a business owners, we have to make sure we aren’t spending a small fortune on
Why Ecommerce Website Builders Are Great for Frugal Entrepreneurs Read More »
