By effectively using informational, commercial, and transactional keyword intents, you can increase traffic and boost conversions.
Keyword Intent: Informational vs. Transactional vs. Commercial Keywords Read More »
Google Analytics 4, often referred to as GA4, is the latest and most updated version of Google Analytics. It brings a fresh approach to web analytics, allowing brands and marketers to easily study important user data, not just basic traffic statistics. GA4 features follow every step of the customer journey across touchpoints. It uses smart
10 Secret GA4 Features Worth Knowing About Read More »
The digital marketing world has different types of business strategies, specifically: business-to-business (B2B) and business-to-consumer (B2C). Marketing teams tend to see that both approaches share similar goals and objectives, and they understand whether B2B vs B2C marketing strategies will best serve their revenue goals. So, what’s the difference between the two? You’re in the right
B2B vs B2C Marketing Strategies: Key Differences Read More »
Video marketing has become a hot topic for marketers and entrepreneurs when pursuing business growth. And the trend is just heating up, with videos quickly becoming one of the most popular content types available. Think about it…video is a great format for people who just want a quick explanation or walk-through of a less simple
7 Common Video Marketing Mistakes to Avoid Read More »
All too often in conversations with clients and colleagues, I hear the terms “Lead Generation” and “Demand Generation” used interchangeably. Of course, once you start asking more questions, it becomes rather easy to delineate between which of the two they are really talking about. But the issue remains that too few of us understand the differences
Lead Generation vs. Demand Generation Read More »
