Return On Investment

Predictive Analytics and AI: A Powerful Combination

Predictive Analytics and AI: A Powerful Combination

In the fast-paced and dynamic landscape of marketing, businesses seeking a competitive edge need to stay ahead of emerging trends. Predictive analytics, powered by artificial intelligence (AI), has emerged as a game-changer in helping marketers not only understand current trends but also anticipate future shifts. In this blog post, we’ll explore the transformative impact of

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Word-Of-Mouth and Referral Marketing for eCommerce: 8 Tips

Word-Of-Mouth and Referral Marketing for eCommerce: 8 Tips

Anyone who runs a business understands the value of referrals. As opposed to paying for advertising space or working countless hours to generate content and build links, referral marketing can provide you with the very best leads you can get. It is the payoff for any word-of-mouth your business manages to generate. Word-of-mouth is the

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How to Evaluate and Improve Customer Acquisition Costs For Maximum ROI [INFOGRAPHIC]

How to Evaluate and Improve Customer Acquisition Costs For Maximum ROI [INFOGRAPHIC]

Customer acquisition cost (CAC) is a term that has increased in popularity with the rise of more targeted advertising and marketing campaigns that companies can easily track. Determining your customer acquisition cost can help you understand if you’re spending more money to obtain clients than you should be. Customer Acquisition Cost Formula The CAC formula

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Tips for B2B Lead Gen using Digital Marketing to Improve your Return On Investment ROI

Best B2B Lead Generation Tactics for your Digital Marketing Strategy

If you’re a B2B digital marketer, you’ve probably noticed that the possibilities for lead generation are almost infinite. From stalwart strategies like email marketing to novel techniques like social media platforms, it can be hard to know where to begin. In all fairness, some lead generation strategies work better than others. This is especially true

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