Posts Tagged ‘retargeting’

Remarketing vs. Search Retargeting: What’s the Difference?

One of the main service offerings we provide is Search Engine Marketing (SEM), a.k.a. Pay Per Click (PPC) Advertising. We typically opt to describe it as SEM rather than merely PPC, because it casts a much wider net.┬áThere are several different ways to manage SEM, PPC, and online advertising as a whole. One of the…

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