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Chatbots and PPC: Using AI to Boost Performance and Build Efficiency FEATURE IMAGE

Chatbots and PPC: Enhancing Customer Engagement with AI

Advertising, Artificial Intelligence, Content Marketing, Conversion Rate Optimization, eCommerce, Inbound Marketing, Lead Generation, Marketing, Search Engine Marketing / Tommy Landry

By integrating AI-powered chatbots into PPC campaigns, you can enhance customer engagement and drive conversions.

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Why Digital Video Ads Are Key To Your PPC Marketing Strategy

Advertising, Lead Generation, Marketing, Search Engine Marketing, Social Media, Video / Natalia Oger

Business owners grow their brands online using various forms of digital marketing. Pay-Per-Click (PPC) advertising is an excellent marketing solution to attract clients and convert them. And you can make your PPC even more effective by implementing digital video ads. According to the statistics, videos help increase sales and drive positive returns on your marketing

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Remarketing vs. Search Retargeting: What’s the Difference?

Marketing, Search Engine Marketing / Tommy Landry

One of the main service offerings we provide is Search Engine Marketing (SEM), a.k.a. Pay Per Click (PPC) Advertising. We typically opt to describe it as SEM rather than merely PPC, because it casts a much wider net. There are several different ways to manage SEM, PPC, and online advertising as a whole. One of the

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