Posts Tagged ‘personalization’

6 Advertising Ideas That Are Sneaky But Brilliant

In today’s complex markets, consumer behavior is changing rapidly. So rapidly that it is often hard to predict. In order to keep up, marketing must have fresh advertising ideas, and also be highly adaptable and open to change. The time of educated and lucky guesses in digital marketing is over. Today, brands must develop a…

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How and Why to Focus on Data When Marketing to Gen-Z

A few years ago, brands around the globe experienced a millennial marketing wave. It seemed as though the textbooks were thrown out the window. Everything about marketing changed. Just as the dust is settling, there’s another wave coming. And Gen-Z is riding it. If you’re a marketer, you’ve likely already heard industry chatter peppered with…

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How to Use AI to Effectively Increase Engagement on A Website

Artificial Intelligence (AI) is no longer a concept found only in sci-fi movies and robots. For internet entrepreneurs, it is basically an integral part of our work. As a retail business managing a website and wanting to attract more business, AI tools can be an avenue for growth and more conversions. Established tech giants such…

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Web Marketing: Making sense of WCM, WEM, and ECM

I’ve spent a lot of time recently researching for a new Web Content Management System to replace the HTML-based static website for Anue Systems. In my rather extensive research, I learned something rather concering: this is a diverse, fragmented, and most of all, confusing market!

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