millennials

Guide to Using TikTok for Venture Growth: Smartphone and iPad showing TikTok loaded into the UI

You Want It, Say So: A Quick Guide to Using TikTok for Venture Growth

It can be tempting to ignore new social media platforms when they pop up, even the ones that seem to have some staying power. Hands up who remembers Vine, Snapchat, and Google Plus. It’s frustrating for a brand to spend time and energy learning a new platform, building a following, and creating great content, only […]

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How Millennials Are Changing B2C Marketing

How Millennials Continue to Change B2C Marketing

Ah Millennials. So much has been written about them. “They are self-absorbed.” “They don’t have the work ethic of previous generations.” “They are happy to change jobs every 2 years or so.” “They are not into buying homes, taking on mortgages ,or valuing a ‘settled’ lifestyle.” “They demand much from their employers in terms of

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