Posts Tagged ‘Influencer Marketing’

Social Media Marketing: How It Has Evolved and How Businesses Can Keep Up

Social media marketing is an integral part of your digital marketing strategy. Or at least it should be. By showing an ability to help brands build up their online presence, social media blossomed into more than just platforms to keep people connected. But its ever-changing nature can, at times, be overwhelming for marketing professionals to…

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6 Advertising Ideas That Are Sneaky But Brilliant

In today’s complex markets, consumer behavior is changing rapidly. So rapidly that it is often hard to predict. In order to keep up, marketing must have fresh advertising ideas, and also be highly adaptable and open to change. The time of educated and lucky guesses in digital marketing is over. Today, brands must develop a…

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5 Tips to Improve Your SEO Efforts With Video Content

People around the world have some common basic interests. We all love video content. We would rather watch a video than read a blog. According to a survey, 59% of all B2B decision-makers favor video content over text. We can’t say enough about the benefits of video marketing. Videos can be used to educate and…

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How to Build Big-Time Social Proof to Increase Conversions

Social proof is one of the many ways to increase brand trust and boost conversions. You’ll absolutely need it to help you establish a better connection between your brand and your target audience, especially if you’re running an ecommerce business. Social proof comes in many shapes. Many business owners find it tricky to figure out…

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Digital Marketing: How To Get Fast Results

Depending on your marketing goals, you will probably want to use different promotion strategies Fortunately, Digital Marketing is both easy and cost effective. This is why it has become a staple in the promotional efforts of nearly every business nationwide. And as a business owner, you can’t wait months or years to see a return…

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4 Tips to Build Brand Trust in eCommerce

There are many strategies for successfully positioning a brand in today’s competitive market. From advanced digital marketing techniques to fun guerrilla methods, there’s always a way to reach your target audience. However, when all things are said and done, the old methods still work just as well. This is why building brand trust and brand…

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Who Trusts Influencers? [INFOGRAPHIC]

Instagram has been growing for over a decade. In that time-frame, it has evolved into a new way to market to billions of people. Thus, the social media influencer was created. Who is an Influencer? An influencer is a person that has the trust of an audience. They can grow this audience in multiple ways,…

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How Expert Interviews Can Improve Your SEO

“Just make good content and SEO will take care of itself” is the cliché of the SEO industry. It’s not that it is false really.  It’s that it’s makes it sound really simple when it definitely isn’t. There are a lot of people trying to make good content. Even if it is great content, it’s…

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Engaging with Influencers on Twitter: 7 Best Practices

Social media is a great place to market your brand and products. Combining social media marketing with influencer marketing can further improve your marketing prospects via those influencers. For every $1 spent on influencer marketing, brands can get up to $18 in earned media value.  Influencers are people who can have a significant impact on…

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