Posts Tagged ‘google penguin’

Cheap SEO = Bad SEO

Earlier this week, my father shared an interesting story with me. It reminded me of a situation I face when potential clients approach Return On Now looking for “Cheap SEO” or “Affordable SEO”. My dad runs his own uniform company, selling to the oilfield and other industrial companies near the Gulf Coast. Given the up…

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DIY Link Building: Easy Ways to Do It Yourself

Even with all of the hype about changes in algorithms and how social media has become important for overall rankings, link building remains one of the most important activities in driving a successful SEO campaign. If you have budget to support such a campaign, we highly recommend you hire an external agency or resource to…

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Finally! Manual Penalties Available in Google Webmaster Tools

Several months ago, Google promised us that they would start providing additional information for websites that were hit by manual penalties for webspam. There are many types of manual penalties that they employ, nearly all related to quality issues a’la Panda and Penguin. Webmasters, SEOs, and Web Marketers alike have been waiting patiently (and some…

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How to Prepare For Google’s Summer Algorithm Plans

Earlier this month, we posted a video from Matt Cutts with our analysis of the contents. If you missed that post, you can review it at the following link: 2013 Google Penalty Plans After a relatively quiet first few months of the year with respect to major penalties and algorithm updates, Google is on the cusp of…

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2013 Google Penalty Plans [Matt Cutts Video]

Today, Matt Cutts, the head of Web Spam for Google, released a new video to the company’s GoogleWebmasterHelp stream on YouTube. In it, he talks about upcoming plans for algorithm updates and penalties. Below is our summary of the video contents. Give it a read and then watch the original Google Penalty video for yourself…

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Google Webmaster Tools to Show Unnatural Links

We have covered Google Penguin in great detail here on Return on Now. After doing many link audits and link profiles, we have a good handle on what it was and how to address it. Figuring out exactly which links and domains are responsible for Penguin related penalties is the hardest part of a link…

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Web Directories: Still Viable for Link Building

Over the past 2-3 months, I have been approached by at least a dozen people with questions regarding web directories. Every one of them had a different opinion about whether they help or hurt for SEO. I get why there is so much fear for many of us. During the second quarter of 2012, entire…

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Building Links In a Post Penguin World from Austin SEO Meetup

Today, I presented to the Austin SEO Meetup about the Google Penguin Update. It was a lively session with a lot of questions and feedback afterward. For those of you who missed it, here is the overall agenda we covered: What is Google Penguin? What Websites Did Penguin Impact, and Why? How to Google Proof…

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Google Penguin: What About Older, Established Online Businesses?

Enjoy today’s guest post by SEO professional Deepak Gupta. The opinions, images, and details below are the that of Mr. Gupta and do not necessarily reflect those of Return On Now. Everyone knows that a website is important for almost every business. It is now an unwritten code that a brick and mortar business has…

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5 Dangerous Misconceptions About SEO

Today’s post comes to you courtesy of the newest member of the Return On Now family, John Nettles. John recently joined us to provide copywriting and white paper authoring services. In this post, he covers off five shortsighted stigmas about SEO that should be eliminated from your vocabulary. The recent Google Penguin update has generated…

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