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Social Media Feeds Are like a Long Fast River.

OMG! You Don’t Know What FOMO Is?!

Man, you are really missing out! (And, that’s the cue for professional social media gurus to keep moving, nothing to see here. Because I’m making an insider joke that you, dearest with the beginner mind, are gonna get in a minute.) Beginner mind. Zen mind. Right on. Today, we’re going to talk about something that […]

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Ringing the Same Bells

Best Holiday Promotions: 8 Experts Chime In [Roundup]

It’s that time of year again, kids. Has been since before Back to School, if you go by what’s on the grocery store shelves, which is Halloween candy, of course. And pumpkin spice everything. Everywhere. Conspicuously, self-consciously, ironically, and comically as more than one of this month’s expert panel have pointed out. In just a

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Content Marketing Mistakes

The Biggest Content Marketing Mistakes You Might Be Making [Expert Roundup]

We reached out to content marketing pros across the interwebs and asked them to riff on the theme of content marketing mistakes: “In the middle of 2015, what are you seeing content marketers do that they shouldn’t? Or not do that they should?” Their comments build on each other, reminding us of how to address content marketing mistakes via

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Google is Key For Tracking Website Visitors

How to Attract Visitors to Your Website

Search Engine Optimization or SEO has its own ways for driving traffic in the form of website visitors to a page. There are simple tactics that can make a huge difference to your position on the Search Engine Results Page – and only when applied well can a site assure a free and constant flow of website

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Your website is a lot like a new home.

8 Ways to Beef Up Your Content (and Boost Conversion Rate)

Your website is a lot like a new home. When you build a house, you invest in professionals to build a house that’s structurally sound, and is the nicest one on the block. If you only furnish your new home with cheap, second-hand furniture, your ability to impress people will stop at the front door.

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Free Marketing Tactics To Promote Your Business

16 Free Marketing Tactics For Promoting Your Business

With all the talk about bootstrapping and growthhacking, it has become clear that more of us want to self-fund our businesses at least in the early stages of building them out. In the old days, you mostly had to pay to advertise for any marketing benefits to come your way. Today, though, we have a

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Return On News: Mobilegedddon, Ecommerce Optimization, Social SEO

Return On News: Mobilegeddon, Ecommerce, Social SEO

This week, it seems like a great time to do an edition of Return On News. We haven’t done one in at least a month or two, and there have been a ton of great articles that I’ve come across in the past few weeks. Of course, it has been a very busy time in

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Authenticity: The Key to Inbound and Internet Marketing

Authenticity is the Key to Successful Inbound and Internet Marketing

Internet marketing has been around for years, but it continues to evolve before our very eyes. How long have you been involved in the internet game? If longer than five years, you witnessed the “old west” feel of the internet’s early days. Back then, SEO was more about keyword density, sites ranked based on having

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