In last week’s cliffhanger, my buddy Sparky, the erstwhile electrical contractor / data-comm-installer / cabling tech, challenged me to hit him with my best shot. My best shot, that is, in terms of content marketing. Eyes on the prize, people. How Do You Come Up with Blog Post Ideas for Any Business? Especially for Obscure, Niche, Non-Glam, […]
Blog Post Ideas for Niche SMB: What I Told my Buddy Sparky Read More »
In our recent 2016 Content Marketing: Back to the Basics post, we riffed on at least thirty dozen questions which you can ask yourself — and your team, your partners, your clients, your friends, your mammy, your pappy, and your dog — and which you can answer in the form of a blog post. Those are great
Brainstorming B2C and B2B Blog Topics for SMB: Electrical and Data Contractors Read More »
I hear this so often: “Okay, I get it. I’m supposed to write a blog. My SEO guy told me to do it. Something about page rank or search engines or whatever, dude. Fine. I’ll blog. But just what exactly do I blog about?” When I hear this from clients and prospects, they don’t sound
But, What Should I Blog About? 2016 SMB Content Marketing Back to Basics Read More »
Several months ago, we empaneled a group of communications professionals to tell us where to focus our content marketing time and treasure this year. Then we dove a little deeper into how small/medium businesses and nonprofits could apply all that internet marketing knowledge to their own endeavors. It’s been nagging at me for years now,
But, What Is Content Marketing? 2016 Back to Basics Series Read More »
As promised, we’re back we’re going to explore the wonderful world of selling on Instagram. Sales in the Land of Instagram First, let’s define terms. I think words matter. We can all go further, together, when we take a moment to find a common starting point when we’re talking about sales or social selling — or
How to Sell on Instagram for SMBs: 2016 Social Media Series Read More »
This week, as promised, we’re going to delve into LinkedIn for Small Businesses, Nonprofits, Private Practitioners, and all the Main Street Mom and Pops. Let’s start with Pulse. Pulse is new in the world and newer on LinkedIn. Aside from being “the world’s first personalized business news digest,” or whatever, it’s a lead gen engine
LinkedIn Pulse: 2016 Social Media Series Read More »
The goal of search engine optimization (SEO) is not just to increase site traffic or improve your visibility in search engines. Those are the stepping-stones to improve real, revenue-driving conversions, as well as to encourage existing consumers to come back to your brand time and time again. Understanding how SEO connects to real-world business can reduce
How to Improve Your Conversion Rate Using SEO Read More »
In our expert roundup to ring out the old year and bring in the new, we talked to thought leaders in the field of content marketing about their predictions for this year. Now we’re going to spend a little time parsing all that good insight into actionable plans around content marketing for small businesses. Bet on
2016 Content Marketing for Small Businesses: Back to Basics Read More »
Back in the 20th century, companies with marketing issues had a single solution – the TV advertisement that only lasted 30 seconds. If you had something to sell and you wanted to grab the attention of an audience, all you had to do was come up with an incredibly powerful, well-polished message in a very
Merge Social Media with Public Speaking for a Unique, Effective Marketing Strategy Read More »
People will always take their business to a trusted merchant. This is how it was in the days of old and this is the way it works in the super-modern online market today. The savvy online marketer operating with the testy online shopper can improve this trust by building the authority of his or her
10 Ways to Build Website Authority Using Social Media Read More »
