Posts Tagged ‘content’

How to Jumpstart Your Brand’s Instagram IGTV Strategy

While all the other video formats on Instagram restrict you from creating long videos, IGTV (short for “Instagram TV”) helps you take your videos to the next level by allowing you to stretch them up to an hour. This opens up an enormous opportunity for brands to create long-form video content to engage with their…

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How to Design Stunning Visuals for Your Instagram Stories

Instagram is all about engaging your audience. Due to its highly visual nature, the platform enjoys perhaps the highest rate of engagement among all social media. Because of this fact, businesses who wish to increase brand reach and engagement are clamoring to set up a presence on Instagram. Since its launch in 2016, Instagram Stories…

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How Startups Can Use Social Media to Understand Customer Needs

Social media connects people with friends, families, and others who share similar interests. Using the wide range of social media services available, everyone can easily communicate and share information with each other. Brands have even begun to use these same platforms as marketing tools for engaging a larger number of people. Social media connects these…

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7 Killer SEO WordPress Plugins That Will Help You Rank Higher

WordPress is the number one open-source content management platform for websites. The features and benefits that it offers are unmatched. Most people choose WordPress for their websites because it also offers a range of Search Engine Optimization (SEO) extensions and plugins from which to choose. If want to make your WordPress website more user-friendly, then…

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How to Build Brand Awareness on Social Media Using Videos

Whether you are selling a product, offering digital services, or running a non-profit, building solid brand awareness is the first big step in getting your name out there.  With social media on the rise and videos being super popular across nearly every platform, whipping up some awesomely captivating clips is a great place to start.…

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Controversial Marketing: The Risk and The Payoff

Surely you’ve heard the old adage: “There is no such thing as bad publicity.” While it may not be the case 100 percent of the time, the saying still contains a kernel of truth. In this post, we will explore the concept of using controversy in your marketing how it might help or hurt your…

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Ultimate Guide to Creating #PPC Ad Copy for B2B

One of the key goals of any successful business should be getting its products/services in front of the right audience. It is no surprise then that advertising is a necessity for many companies. Pay-Per-Click (PPC) ads empower companies to reach their target audience with maximum control. This article will cover the ultimate guide to creating…

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Landing Page Tips for Better Conversion Rates and Revenue

Many businesses pursue business leads via a range of mediums, such as pay-per-click (PPC), search engine optimization (SEO), and social media marketing. If you’re using PPC, the chances are that you are directing visitors to your landing pages. The better you’re able to pitch them the offer and get them to convert, the more effective…

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Want to Get Into Information Products? Start Here.

Information products, also often referred to as digital products, have been holding strong for some time now. Information products can come in a variety of formats, including written text, audio / podcasts, or even video (streaming or recording). In fact, many online courses you come across are info products, and these tend to be delivered…

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