Posts Tagged ‘Content Curation’

10 Ways to Build Website Authority Using Social Media

People will always take their business to a trusted merchant. This is how it was in the days of old and this is the way it works in the super-modern online market today. The savvy online marketer operating with the testy online shopper can improve this trust by building the authority of his or her…

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How Easy Is Repurposing Content for Small Business?

Have you ever considered repurposing content as part of your overall marketing strategy? Should you? When we asked content marketing experts the biggest mistakes they still see people making, several concurred on one point in particular, Content Marketers: You’re selling yourself short when you don’t reuse, repurpose, and repromote your material.   Good Content Strategy…

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16 Free Marketing Tactics For Promoting Your Business

With all the talk about bootstrapping and growthhacking, it has become clear that more of us want to self-fund our businesses at least in the early stages of building them out. In the old days, you mostly had to pay to advertise for any marketing benefits to come your way. Today, though, we have a…

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How To Write Blog Posts That Will Rank Well and Engage Readers

By now, pretty much everyone in marketing should understand the value of blogging for business benefit. For those of you who are still unclear, here are the most commonly cited reasons: Reinforce your brand message and establish thought leadership in your field Provide a range of keywords and topics to help your domain rank in search…

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What Marketing Schools Should REALLY Be Teaching Students

When I went to business school (more years ago than I will voluntarily admit), our marketing coursework focused heavily on the basics. For example, we spent a great deal of time digging into the Four P’s (Product, Price, Placement, Promotion). While the basics of marketing are absolutely still valid concepts to understand, the underlying techniques…

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When Blog Titles Go Bad: 9 Ways To Botch It

I absolutely love crafting and sharing blog posts. The power of the written word to inspire and engage is simply unmatched by nearly anything (aside from my other passion, musical performance). To get it right, you need to pick good blog titles that will drive clicks and views. As alluded to in a previous post,…

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How Content Curation Can Inform Content Marketing

It seems content curation has been a very hot topic of late, so we turned our attention to it a week ago. That particular post was focused on how to manage content curation itself. This week, I want to continue the thought process and analyze how content curation can inform our own content creation. Content…

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Content Curation: 9 Things To Keep In Mind

Anyone who aims to drive a successful social media marketing effort will need to get comfortable with content curation. Content has become the glue that holds the whole social marketing process together. It is not enough to write and promote your own content. To establish expertise in your field, you need to read, understand, filter,…

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How To Build A Social Media Strategy Template

Social media marketing has reached widespread acceptance in the business world heading into 2014. You would be hard pressed to find a company that does not understand the value it can bring to their business success. To get a feel for the enormity of its acceptance, consider the following statistics: 86% of marketers indicate that…

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