Posts Tagged ‘Austin’
2019: Year of Accolades for Return On Now
Our primary focus on the blog is to educate, assist, offer new ideas and tips, analyze industry trends, etc. Today, I want to take a time out to highlight some great news in our world. Return On Now was originally founded in 2009. Yes, this means our 10th anniversary is later this year. We’re almost…
Read MoreDoes Everybody Need Social Media? No.
My boyfriend says that I take too long to get to the point. He’s not the first to say so. Some points need proper background and context to be well made. So, for those of you, like my boyfriend, who want the point — Right. Now. — here’s your TL;DR (Too Long; Didn’t Read). TL;DR…
Read MoreCalculating ROI & Other Metrics for Social (Salon) Sales
Previously, we talked about how, and even if, you can calculate ROI for your small and medium business social media and content marketing efforts. We discussed how it’s been a long time coming and that there are a lot of fine minds working on it. They’re developing best practices and tools for culling, tracking, and…
Read MoreLocal Search Engine Optimization Basics [Slideshow]
This week I was honored to take part in the Austin edition of LocalU, a traveling series of training seminars that teaches small businesses how to market themselves online in their locale. If you are unfamiliar with LocalU, take time to review their website. They cover all of the key topics you might want to…
Read MoreBest Business Models for Making Money Online
This week, I presented in front of the Austin Online Marketing Club about what the best business models are if your goal is making money online. The presentation was a different angle for me with this group. Previous presentations were focused heavily on execution, things like how to improve website traffic and lead flow. I…
Read MoreSXSW Interactive Last Minute Tips for Noobs
Last year, I finally bit the bullet and purchased a full access pass to the South by Southwest (SXSW) Interactive Conference. As a local Austin resident, I had taken advantage of the SXSW Music Festival for years. Having made the leap from client side to Return On Now full time in early 2012, the time…
Read MoreInternet Marketing 101 [Slideshow]
Our friends over at SCORE have been hard at work to provide quality, up-to-date trainings to business owners and managers in the Austin, TX area. As part of that ongoing effort, we collaborated with them to build out a basic class called “Internet Marketing 101”. The intent of this training is to glaze the surface…
Read MoreUser Experience Is More Than Usability [Slideshow]
How often do you hear business and marketing pros refer to user experience and usability as the same concept? It’s true that usability is a key component of user experience design, without question. But they are absolutely different ideas. User Experience (UX) for Content Marketing On Friday September 27, 2013, I conducted a training for…
Read MoreWordPress SEO [Slideshow] from Austin SEO Meetup
Today I conducted a training session for the Austin SEO Meetup Group, at the Flying Saucer in Austin, TX. In preparing for this presentation, I did a lot of research to ensure I was fully up to speed on all of the latest ways to optimize WordPress. That was very fruitful, so much so that…
Read MoreGuest Blogging, Pinterest, SEO Salary Guide, Twitter Ads | Return On News
Welcome to this week’s edition of Return On News, a curated list of the best blog posts, news, and articles I shared on Twitter over the past couple of weeks. If you like what you see below, please follow our two Twitter accounts: Tommy Landry and Return On Now! Return On News: August 31, 2012…
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