Social Media - Page 4 of 42 -

Why Digital Video Ads Are Key To Your PPC Marketing Strategy

Advertising, Lead Generation, Marketing, Search Engine Marketing, Social Media, Video / Natalia Oger

Business owners grow their brands online using various forms of digital marketing. Pay-Per-Click (PPC) advertising is an excellent marketing solution to attract clients and convert them. And you can make your PPC even more effective by implementing digital video ads. According to the statistics, videos help increase sales and drive positive returns on your marketing […]

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Content Creator vs Influencer Marketing for Startups: Which Should You Choose?

Blogging, Content Marketing, Inbound Marketing, Lead Generation, Marketing, SEO / Search Engine Optimization, Small Business, Social Media, Video / Christopher Antoniades

A seemingly endless debate is taking place in marketing circles. Which approach offers the best benefits? Content creator vs. influencer marketing for startups? Both are marketing staples nowadays, and both industries only continue to expand. The influencer industry is now valued at $16.4 billion, while the content creation industry is worth about $44 billion. Neither

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Multilingual SEO: Best Practices to Achieve Business Success

Content Marketing, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Social Media, Usability / UX / Rilind Elezaj

If you have a business that serves clients from around the world, you need to apply multilingual SEO best practices. With these tactics in place, you can ensure that your website is accessible and useful to a diverse clientele. Good SEO not only earns your website the approval of Google but also improves the website’s

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2023 PPC Trends: Integration of PPC with Social Media Platforms

5 PPC Trends to Look Out For in 2023

Advertising, Lead Generation, Marketing, Search Engine Marketing, Social Media, Video / Andy Beohar

PPC (Pay-Per-Click) advertising can help you achieve your sales and marketing goals. PPC is a powerful tool that can support many parts of the sales funnel, aligning website traffic drivers to end goals. Some powerful benefits of using PPC are: PPC is measurable and trackable It can meaningfully contribute to business goals PPC puts you

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B2B vs B2C Marketing Strategies: Key Differences

Advertising, Analytics, Customer Retention, Lead Generation, Marketing, Social Media / Melissa Waltz

The digital marketing world has different types of business strategies, specifically: business-to-business (B2B) and business-to-consumer (B2C). Marketing teams tend to see that both approaches share similar goals and objectives, and they understand whether B2B vs B2C marketing strategies will best serve their revenue goals. So, what’s the difference between the two? You’re in the right

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‌How To Optimize Link Building By Understanding Your Audience’s Mindset

Analytics, Content Marketing, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Social Media / Daniel Martin

To succeed in the modern Internet environment, your website content needs to be both timely and engaging. When it comes to SEO, forget about algorithms and keywords. If you really want to success with both ranking and engagement, be sure that what you’re offering speaks to your audience’s mindset. You can greatly improve your organic

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Zero Search Volume Keywords: Why You Should Target Them

Content Marketing, Inbound Marketing, Lead Generation, Marketing, SEO / Search Engine Optimization, Social Media / Rilind Elezaj

First things first: What is search volume? In simple terms, “search volume” refers to the average number of times users search for a keyword (a term or a query) on search engines within a specified timeframe, typically the previous year. It is a measure of the popularity of any given search query. As anyone would

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6 Simple Ways to Differentiate Your Brand on Social Media

Content Marketing, Inbound Marketing, Lead Generation, Marketing, Social Media, Video / Travis Jamison

93% of marketers worldwide are using social media to reach their target audience. Since the average internet user spends 147 minutes on social media platforms each day, it’s undeniable that these efforts will make an impact. However, we can’t claim that most brands have a consistent social media presence, nor that they are doing a

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Content Mapping Guide: 7 Reasons Every Online Business Needs One

Blogging, Content Marketing, Conversion Rate Optimization, Inbound Marketing, Lead Generation, Marketing, SEO / Search Engine Optimization, Social Media, Usability / UX / Burkhard Berger

As a business, if you find yourself marketing your product to the wrong audience, you might as well talk in an empty room. We are no longer in the era of broad, generalized content and marketing campaigns. The key to taking your online business to the next level lies in knowing your audience. By doing

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What Is CPM? The Key to Successful Digital Advertising

Advertising, Analytics, Lead Generation, Marketing, Search Engine Marketing, Social Media / Matt Nawrot

When it comes to digital advertising, CPM is one of the most important metrics that you need to understand. CPM, which stands for “cost per mille,” is a metric used to measure the cost of an advertisement relative to the number of impressions it receives. In this article, we will explain what CPM is and

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