NOTE FROM EDITOR: We have published an update to the market share numbers, effective December 2013. Please view the updated numbers on the following page – 2013 Search Engine Market Share By Country This week I’ve been doing a lot of research about International SEO. Google has introduced several important new optimization options in the […]
Search Engine Market Share by Country Read More »
Quick overview of what the main match types are for pay-per-click / PPC advertising on Google AdWords.
Keyword Match Types for Google AdWords Read More »
So today you are looking at the first edition of “Return On News”. My goal is to share a similar set of recommended articles and blog posts at least once monthly. If there is enough volume, I might even do it more often.
Return On News: Week of February 27, 2012 Read More »
We talk about search engine optimization (SEO) quite a bit on here, but SEO is (obviously) not the only way to drive web traffic. You could also invest in various paid placements such as PPC, display, or sponsored white papers to drive targeted traffic back to your website. Many old school marketers immediately turn to
Website Traffic – The Power of Buzz Read More »
Robots.txt allows you to suggest which pages each search engine should not crawl. Learn the basics in this blog post.
Robots.txt: Understanding the Basics of Crawler Management Read More »
Tommy Landry takes a moment to review Google+, discussing it’s use as a social network and how it might be important to understand for social search.
Google Plus: What Is It Really All About? Read More »
PPC Expert Matt Kelly appears as a guest blogger comparing the pros and cons of using PPC vs. the Content Network when advertising on Google.
Google Search vs. Display – Pros and Cons Read More »
Gary Walker of Topside Media outlines the differences between two pay-per-click online advertising models that you may want to consider for your business.
Bid Management vs. Budget-Based SEM Platforms Read More »
Enjoy another fine guest post by Gary Walker of TopSide Media.
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Driving highly targeted traffic to your website is a critical step, but the landing page still has to convert that visitor to a lead or new customer. We recently helped one of our PPC clients whose online business was being adversely affected by slow page loading on their website. Their case could be useful to other business owners.
Web pages that load slowly can be tricky to find. Why? We’ll list just three of the many possible reasons.
Page Load Speed: Why It Is Critical To Website Conversions and Profits Read More »
Please enjoy this guest post by Gary Walker, my colleague over at TopSide Media. It recently appeared on the TopSide blog, and it really hit home since I’m the client who put him through all of this! Gary was great with this project, so take a look at his account of what we did and why.
Negative Keywords Improve PPC Advertising Efficiency Read More »
