Lead Generation

2013 Online Marketing Predictions From Around the Web

As we get a couple of weeks or so into 2013, most of the “predictions” columns, articles, and blog posts have made their way out onto the web. This annual tradition is one that most of us either love or hate. I tend to take a non-biased view to start, but there does come a…

Read More

7 Steps To Designing Better Landing Pages

The following blog post comes courtesy of George Kent of Pentech Consulting. In this post, George provides seven insights that should help you improve the conversion rate of your landing pages. How many people have signed up to your mailing list in the last 30 days? Have you considered the benefits of designing your landing…

Read More

3 Reasons Why PPC Leads Do Not Convert Into Customers

The following guest post comes to you courtesy of Jessica Donnovan. In this post, Jessica reviews three important factors in your PPC / SEM effort that might be limiting your ability to convert leads into sales. If you ask any entrepreneur or business owner in this generation about their marketing strategies, there’s a big chance…

Read More

Multilingual Tweeting to Further Your Global Brand

Today’s guest post provided by Shara Clark, who markets and writes about global language school Glovico. In this post, she analyzes how to approach tweeting in multiple languages – why, how, and even a little bit about when. An estimated 13% of the global population speaks English. As a global marketer, that leaves you with…

Read More

Managing Web Forms For Conversion and Lead Quality

Marketing Sherpa recently released another solid chart of the week, this one focused on form fields for lead generation. The chart summarizes the list of fields that marketers designated as the most important for lead generation forms. But before we get to the chart, let’s frame the topic to understand why this data is of great…

Read More