Inbound Marketing

How To Pick A Good Blog Post Topic

I have to say, one of the joys of working in marketing is the ability to write and share my own thoughts, expertise and opinions on a weekly basis. I absolutely love writing and plan to do so for as long as my fingers can type. Of course, it all looks more fun when you…

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Why SEO Is the Best Inbound Marketing Investment

During many a client or prospect meeting or call, I get a lot of questions about how to make the most of inbound marketing. Many of those questions are focused on the basics of how inbound marketing itself works. In reality, inbound is a mix of tactics and strategies that set you up to receive…

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5 Keyword Research Tools to Use in 2015 for More Search Traffic

In recent years, a lot of people have complained about the reduction in keyword data from Google’s Keyword Planner and Google Analytics. While Google’s tools are still a good place to look for higher traffic keywords, long tail keyword data has become more difficult to find. And most search traffic to a website comes from…

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What’s More Important: User Experience or SEO?

It’s an age old debate, especially for entrepreneurs and smaller businesses. Typical questions we hear are things like: Should I spend my time making sure my website is easy to use? Would I be better served focusing on traffic generation? Are the two areas completely separate or overlapping? Ultimately, what do I need to do…

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10 Content Ideas for Social Media Success

Today we offer you a guest post from Ernest Thompson of http://buyviewsreview.com/, reviewing some ideas to help you generate content for social media when promoting your brand. Disclaimer: The views and opinions stated in this post are that of the author, and Return On Now may or may not agree with any or all of the…

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The Google and Twitter Deal: How, Why, and What to Know

As one of the more intriguing internet marketing stories of the past week, Google has announced that they have partnered with Twitter again. If you recall, Google had access to the Twitter “fire hose” a few years ago, but that agreement expired in mid-2011. Since that time, tweets have gone mostly unindexed (some sources have…

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How To Write Blog Posts That Will Rank Well and Engage Readers

By now, pretty much everyone in marketing should understand the value of blogging for business benefit. For those of you who are still unclear, here are the most commonly cited reasons: Reinforce your brand message and establish thought leadership in your field Provide a range of keywords and topics to help your domain rank in search…

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The Most Annoying Facebook Business Page Habits

Every now and then I’m allowed to have ‘fun’ at the office. Typically, this fun is forced upon me in the form of videos vaguely related to the social media job at hand. One such bit of fun was actually enjoyable! The video below talks about Facebook fatigue and your friends, and is a pretty…

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