Inbound Marketing

How to Sell on Instagram for SMBs: 2016 Social Media Series

As promised, we’re back we’re going to explore the wonderful world of selling on Instagram. Sales in the Land of Instagram First, let’s define terms. I think words matter. We can all go further, together, when we take a moment to find a common starting point when we’re talking about sales or selling — or anything…

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2016 Social Media Series: Why Instagram? Because Facebook.

And now, the thrilling conclusion to our mini-series: The Visual Social Platforms: Which One Should Busy Small Biz Folk Be On Now. All You Need to Know Is in the Title — Because Facebook Imagine seeing that title on the worn spine of a paperback in a used bookstore before the turn of the century, if…

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Choosing the Right Social Channels for your Business

When it comes to using social media for your brand or to promote your work, there are multiple options out there. According to Pew Research, more than half of all online adults use at least two social media platforms. If you’re not sure where to start, it’s important to learn how each social media platform…

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Learning about LinkedIn Ads: 2016 Social Media Series

Hello and welcome back to the 2016 social media series for relative beginners to business social media. Today we turn our attention to LinkedIn Ads. Small biz, local biz, franchisees, every flavor of private consultant from estate planners to wedding planners, massage therapists to art therapists. “Social media is not for everybody” in the same…

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Your LinkedIn Company Page: 2016 Social Media Series

This week, we continue our exploration of LinkedIn as a social media and content marketing platform for small businesses, contractors, nonprofits, private practices, Main Street and online storefronts, and all the little people who don’t staff an entire floor of HQ with marketing analysts. But we turn our attention to the LinkedIn Company Page now. We’re the…

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Tips for LinkedIn: 2016 Social Media Series

TL; DR Recap & links to what we’ve covered so far, namely, Facebook. Why we won’t be covering Twitter. For most “heartland” small businesses, non-profits, and private consultants, LinkedIn can be a valuable social media channel. You’ll need a personal profile before you can set up a business page, post to Pulse, or run ads. Quick…

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7 Big Reasons Digital Marketing Rocks

It should not come as a surprise that I am a huge proponent of digital marketing across the board. Not only do we offer digital marketing outsourcing and agency services, but we have also built our own business using the same marketing channels. Why is this such a huge focus for us? Because we strongly…

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10 SEO Questions to Ask Yourself in 2016

Life is busy. It seems the more we work to get ahead, the further behind we can fall at times. In a previous career stop, I used a very effective model to help myself and my coworkers better evaluate where time is well spent. After all, if you simply chase whatever has your attention, where…

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How to Configure a Small Business Facebook Page

This is for all of you late bloomers, wall flowers, hangers-on, lurkers, and sane people who’ve rightly been avoiding the juggernaut that is Facebook. Those who haven’t considered a Facebook page until now. This is for all of you still recovering from the economic downturn. For those of you whom are bootstrapping your own small business,…

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