Inbound Marketing

Politics and Marketing Simply Don’t Mix

With a major election occurring in a few short days here in the United States, we are seeing an amazing amount of coverage in the media and commentary on social media. It’s simply astounding to see the dialogue playing out right before our eyes. Given the current environment in this country, I felt it was…

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The Anti-Social-Media-Marketing Manifesto 2016

I don’t know about your world, but in my personal experience, the use of social media as a marketing gimmick seems to be on the wane. That is, as a private user of various social channels, I’m seeing fewer come-ons, fewer automatic direct messages to new followers, fewer follow-back promises, fewer reciprocal follow rings, and…

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Which 3 Social Media Platforms Will Be Around in 3 Years?

Tommy Landry, the show runner here, suggested many moons ago that I draw up a quick post to predict the social media platforms of the future. We both agreed it would be a no-brainer and, therefore, easy-to-write. And, yet… The answer was so obvious that I didn’t reckon I could find 600 words to put…

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Inbound Marketing Prerequisites to a Successful Program

For several years now, Inbound Marketing has taken the helm as our most “talked about” strategy for driving interest and leads. Why? Because it works! This is how we built up our own demand and lead gen efforts. Content driven Inbound is a proven way to accomplish these things, and my agency has witnessed firsthand…

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Do People Really Read White Papers? [Expert Roundup]

A couple months ago I was working with a client on my very first freelance “white paper.” Two things: On one hand, I feel like this is such a major milestone that I should get a Christmas tree ornament. On the other hand, my degree is in English. I started writing novel academic research (it…

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Blog Post Ideas for Niche SMB: What I Told my Buddy Sparky

In last week’s cliffhanger, my buddy Sparky, the erstwhile electrical contractor / data-comm-installer / cabling tech, challenged me to hit him with my best shot. My best shot, that is, in terms of content marketing. Eyes on the prize, people. How Do You Come Up with Blog Post Ideas for Any Business? Especially for Obscure, Niche, Non-Glam,…

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But, What Is Content Marketing? 2016 Back to Basics Series

Several months ago, we empaneled a group of communications professionals to tell us where to focus our content marketing time and treasure this year. Then we dove a little deeper into how small/medium businesses and nonprofits could apply all that internet marketing knowledge to their own endeavors. It’s been nagging at me for years now,…

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