Usability / UX

What’s More Important: User Experience or SEO?

It’s an age old debate, especially for entrepreneurs and smaller businesses. Typical questions we hear are things like: Should I spend my time making sure my website is easy to use? Would I be better served focusing on traffic generation? Are the two areas completely separate or overlapping? Ultimately, what do I need to do…

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Return On News: 100 Blogging Lessons, SEO Pitfalls, & More

It’s hard to believe that 2014 is nearly a wrap. And what a year it has been! From the sunsetting of Google Authorship and PageRank, to the digital war on Sony about their new movie The Interview, we have certainly had tons to talk about. With the year winding to a close and a short week…

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8 Key Characteristics of a Quality Website for Business

We like to cover more in depth topics here, such as SEO, SEM, Content Marketing, and the like. But at the core of all of these efforts is the website itself. If you are using the web to promote your business, you absolutely MUST have a quality website in place to maximize your reach out…

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Buh Bye Google Authorship, It Was Nice Knowing You

In an unexpected development, Google’s John Mueller announced on Thursday August 28, 2014 via Google+ that the much discussed Google Authorship program was coming to an abrupt ending. This was a huge announcement for the SEO community. Over the past few years, we have been beating the Authorship drum. After all, it’s vision was to…

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How To Improve Web Page Load Time

Trending topics in SEO tend to focus on the more sexy stuff like optimizing the on-page, building links, and how social and author authority are poised to impact performance. While those are all important topics, they matter very little if you have a poorly performing website in the first place. Smart webmasters will do everything…

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Infinite Scroll Web Pages and SEO

Over the past couple of years, there has been a growing trend of new websites with infinite scroll incorporated. For those of you unfamiliar with the term, the idea of infinite scroll is that you cannot physically scroll to the bottom of a web page. If you get toward the bottom, either additional content will…

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Website Redirects: When and Why to Use Them

Having been involved in websites and web technologies for the bulk of my career, I get a lot of questions about website redirects. The reasons for the questions vary widely. Some folks are unsure what the proper purpose of a redirect is. Others simply can’t understand the technical jargon used in most blog posts and…

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Responsive Websites Are Good For SEO

I am a huge proponent of responsive websites and responsive web design. Having completed an in-depth analysis about the topic very recently, this is a subject that is near and dear to me. Today I was happy to come across a new video from Google’s Head of Webspam Matt Cutts on exactly this topic. On…

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How to Find Free Frameworks for WordPress

Enjoy the following guest post focused on how and where to track down free frameworks to use when building your own WordPress theme, courtesy of SEO Nick Robson. The views expressed in this post are those of the author and not necessarily that of Return On Now. In today’s business environment, more and more people…

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User Experience Is More Than Usability [Slideshow]

How often do you hear business and marketing pros refer to user experience and usability as the same concept? It’s true that usability is a key component of user experience design, without question. But they are absolutely different ideas. User Experience (UX) for Content Marketing On Friday September 27, 2013, I conducted a training for…

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