Posts Tagged ‘user experience’

How to Write For A B2B Audience in 2017

Writing is writing, right? And compelling copy always converts, no matter the audience, right? No, not really. There’s a massive difference between writing for B2C and B2B audiences – because the audiences themselves are quite different. Here are just a few ways how: B2B audiences are less varied – in terms of preferences, demographics, desires,…

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Google Updates: How They Affect SEO Campaigns in 2017

Google changes its search algorithm frequently. But it is easy to overlook when changes happen, because Google does not announce it in most cases. The onus is on online marketers to detect the change, typically by witnessing noticeable changes in SEO performance after the fact. If you find some erratic SEO performance shifts and can’t…

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Web Design Elements That Help Drive Traffic for B2B

For improving traffic to your B2B website, there are various digital marketing methods available that can drive results. Some of the most common tactics worth mentioning methods include email campaigns, direct mailers, and social media marketing. If you are not receiving enough leads, here are some critical elements that you can affect right on the…

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SEO Checklist for Launching a New Website

Are you about to click the red ‘launch’ button on a brand new or redesigned website? Wait a minute and consider whether you have taken all of the most important SEO considerations into account. SEO Checklist: 5 Things To Get Right Before you launch your site, there are 5 big boxes you have to check off.…

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Essential Design Aspects for eCommerce Websites

When you decide to take your business to a higher level and start an online shop, you are bound to be hit by a slew of information. Even with a firm grasp on how to conceptualize an online store, it is always good to make sure you know about all the fine details that make…

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How to Convert Your Website Visitors into Buyers

Want to know what turns a website visitor into a product buyer? There are many facets to selling online, especially if you use a sales funnel. Here you will discover all you need to know to start converting web visitors into buyers. You do it by managing their expectations, gaining their confidence, and getting them…

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3 SEO Tips To Increase Your Organic Rankings Quickly

Regardless of business size or industry, most companies expect to take advantage of opportunities as they present themselves. Businesses of all sizes hope to use these opportunities to increase turnover, and by extension, profits. This is without a doubt the raison d’etre for most businesses. Any legal, sanctioned way of going about this process is typically…

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How to Create High Quality Landing Pages that Convert

We can all agree that the main purpose of a successful landing page is to increase your conversion rate and make your visitors choose you and your product/service over everybody else’s. But how exactly do you do that? To make your landing page really work for you, you need to take into account a multitude…

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What To Do To Prepare for Mobile First SEO

So if mobile is the be all, end all for 2017, what do we all need to do to prepare? As promised in our previous post, rest assured good reader, I have you covered. Although there are many different things you could be doing, let’s focus on the most important areas. If you get these…

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6 Excellent Platforms for Building Mobile Apps

Mobile apps are the way to go. Everybody is using them. In fact, in many countries, people are skipping the desk and laptop entirely and moving straight on to mobile telephony. Mobile use is growing globally, which means that your chances to sell your app are growing along with it. Of course, if you want…

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