Posts Tagged ‘twitter’

Is Your Small Business Niche a Fit for Social Media?

I’m feeling word-nerdy today, kids. So, let’s clarify some notions upfront before we get to your small business niche. In my very first post within this hallowed domain, we talked about how not everybody has to have or “do” social media. I encourage you to keep that in mind for today’s discussion. Let’s Just Define…

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Serve Your Customers Socially, Even in Messy Situations

TL;DR (Too Long; Didn’t Read) Post Highlights Brands should see social customer service not just as a responsibility and a privilege, but for the opportunity it represents. 4 brand opportunities for customer service on social media: Resolve and Defuse Answer Questions and Comments Monitor and Thank Active Listening and Outreach Recently we talked about how…

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OMG! You Don’t Know What FOMO Is?!

Man, you are really missing out! (And, that’s the cue for professional social media gurus to keep moving, nothing to see here. Because I’m making an insider joke that you, dearest with the beginner mind, are gonna get in a minute.) Beginner mind. Zen mind. Right on. Today, we’re going to talk about something that…

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Best Holiday Promotions: 8 Experts Chime In [Roundup]

It’s that time of year again, kids. Has been since before Back to School, if you go by what’s on the grocery store shelves, which is Halloween candy, of course. And pumpkin spice everything. Everywhere. Conspicuously, self-consciously, ironically, and comically as more than one of this month’s expert panel have pointed out. In just a…

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5 Tips and Tools to Help You Put Your Customers First

We all know that the customer is king. They are the lifeblood of our businesses. Without them, our businesses will fail.  It makes sense then to exert much effort into making them happy and keeping them satisfied. One way to do that is to put them first. There are a lot of ways to prioritize…

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Does Everybody Need Social Media? No.

My boyfriend says that I take too long to get to the point. He’s not the first to say so. Some points need proper background and context to be well made. So, for those of you, like my boyfriend, who want the point — Right. Now. — here’s your TL;DR (Too Long; Didn’t Read). TL;DR…

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Why You Shouldn’t Newsjack

I don’t care what David Meerman Scott says. (If you don’t know, he wrote the book on newsjacking. Literally, wrote the book.) Thou shalt not newsjack. Thus have I spake. Before we talk about why you, specifically you — no offense — shouldn’t newsjack, let us first invoke the Internet’s favorite corollary to the Golden…

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Discover and Promote Your Own Good Hashtag

#, # Pound, pound. Nope. It’s not a knock-knock joke. They’re read “hashtag, hashtag.” Or, “hash, hash,” if you’re British. Or, “tag, tag,” if you’re a little lazy, like me. But you already know all this if you’ve seen the helpful SNL PSA from social media wizards Jimmy Fallon and Justin Timberlake. (It’s ever so slightly not-safe-for-work…

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Case Study: A Successful B2C Hashtag Contest

#Yogais Case Study: Executive Summary An internationally renowned, very esoteric nonprofit, the Himalayan Institute, is a yoga and meditation retreat center. This case study summarizes how they successfully garnered attention, expanding their niche audience through an integrated online and in-real-life hashtag contest. The face-to-face component of this campaign educated and engaged a somewhat reluctant staff…

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