In the wake of several iterations of the Google Penguin penalties and a recent assault on guest blogging, marketers and webmasters worldwide express confusion and concern over the state of link building in 2014. Link building is no longer a simple volume focused activity. Now, a range of factors impact success, as well as risk […]
Citations and Brand Mentions: Implied Links for SEO Read More »
Much has been written about the Knowledge Graph, and how Semantic SEO is important to the long term success of websites and web presences. On the other hand, we have existing best practices for organic SEO targeting. Google has repeatedly gone on record saying that they want to evolve from a search engine to a
Organic SEO and the Knowledge Graph Read More »
With all of the recent talk about Google’s algorithm updates and penalties, especially Panda and Penguin, SEOs are scampering to adjust to the changes. Of course, Google is just enforcing what they have told us all along. Create great content, do it consistently, and play by the stated rules of the game. This means no backlink trickery, automated
Four Key Overlaps Between Social Media and SEO Read More »
Keeping up with the latest Search Engine Optimization news, algorithm tweaks, and penalties has become quite the roller coaster ride over the past 18 months. Beginning back in February of 2011, Google has been hammering low quality content and websites with a string of Panda updates. Then, on April 24, 2012, they pushed out the
Social SEO Primer: How Social Media Affects Search Engine Optimization Read More »
