Last week, we looked at Instagram in the abstract — as something Margaret Atwood may have written at the turn of the century — and then, with a high-level geopolitical analysis — because I fancy the work that Stratfor and the like do for our society. Now let’s get down to brass tacks, por fin, okay? As I’ve said in […]
Instagram Pros and Cons for Small Business Marketers: 2016 Social Media Series Read More »
And now, the thrilling conclusion to our mini-series: The Visual Social Platforms: Which One Should Busy Small Biz Folk Be On Now. All You Need to Know Is in the Title — Because Facebook Imagine seeing that title on the worn spine of a paperback in a used bookstore before the turn of the century, if
2016 Social Media Series: Why Instagram? Because Facebook. Read More »
This week, as promised, we’re going to delve into LinkedIn for Small Businesses, Nonprofits, Private Practitioners, and all the Main Street Mom and Pops. Let’s start with Pulse. Pulse is new in the world and newer on LinkedIn. Aside from being “the world’s first personalized business news digest,” or whatever, it’s a lead gen engine
LinkedIn Pulse: 2016 Social Media Series Read More »
This is for all of you late bloomers, wall flowers, hangers-on, lurkers, and sane people who’ve rightly been avoiding the juggernaut that is Facebook. Those who haven’t considered a Facebook page until now. This is for all of you still recovering from the economic downturn. For those of you whom are bootstrapping your own small business,
How to Configure a Small Business Facebook Page Read More »
It’s 2016 and we’ve been getting back to the basics in content marketing. It’s like getting back to the basics of love, but we all know that means a road trip to Luckenbach, Texas. Today’s post is for those hold-outs–and those who love them–who don’t have a Facebook page for their business yet. If you
2016 Small Business Content Marketing To-Do: Claim Your Facebook Page Read More »
Back in the 20th century, companies with marketing issues had a single solution – the TV advertisement that only lasted 30 seconds. If you had something to sell and you wanted to grab the attention of an audience, all you had to do was come up with an incredibly powerful, well-polished message in a very
Merge Social Media with Public Speaking for a Unique, Effective Marketing Strategy Read More »
Mistakes: We’ve all made a few. In prepping this post, as usual, I’ve done some research on how and if peers propose public apologies in the social sphere. And, as usual, I’ve had song lyrics arise unbidden in my mind’s ear. Happens all the time. All. The. Time. They’re the voices in my head, I
Small Business: Should You Say You’re Sorry on Social Media? Read More »
People will always take their business to a trusted merchant. This is how it was in the days of old and this is the way it works in the super-modern online market today. The savvy online marketer operating with the testy online shopper can improve this trust by building the authority of his or her
10 Ways to Build Website Authority Using Social Media Read More »
Whether you want to increase awareness about your brand, product or service or reach out to new customers, your business goals should motivate how you use Facebook. Some B2B marketers believe that running a few ads will be enough to meet these goals. But the truth is, it comes down to good, old-fashioned strategy. Do
How to Link Facebook Posts to Business Outcomes Read More »
TL;DR (Too Long; Didn’t Read) Is it okay to duplicate content in the social media echo chamber? Yes. It’s okay to add your two cents. It lets us know how you think. It helps your tribe find you. (It’s not okay to plagiarize.) Just because several somebodies have already spoken on “it,” whatever that is, doesn’t mean
On Social Media Guilt, Overwhelm, and Being a Content Copy Cat Read More »
