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B2B Social Media Facebook

The Importance of Social Media for B2B Marketers

Nowadays, you’d be hard pressed to find a person who does not have a social media account. Everyone and anyone uses Facebook and other networks to connect with friends and family, and for entertainment. It is absolutely clear that the impact of social media on business has been growing for quite some time. The reason […]

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Writing Hacks that will Help Your Link Building

11 Writing Hacks to Improve Your Link-Building

Let’s start off with a simple explanation of how link-building works. In order for search engines to crawl the majority of content that’s posted on the web, the so-called “crawlers” are constantly jumping around, looking for new content and backlinks to index. SEO professionals will tell you that link-building is one of the most important

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Affiliate Marketing Basics: Monetize Your Website

Monetizing a Site: Affiliate Marketing Basics

How do people fund their blogs? The answer you’re likely to hear over and over again is affiliate marketing. Ready to get a piece of the action? The following overview and key tips should set you in the right direction. What Is Affiliate Marketing? Affiliate marketing is the act of promoting someone else’s product or

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Build Your Reputation Using Social Media

5 Secrets to Build Your Online Reputation through Social Media

For a business to thrive, it must have a great reputation. The number of new clients you get is entirely dependent on that. Even moreso, the volume of repeat customers heavily relies on the overall reputation of your business / brand. In a society driven by social media and other online platforms, your online reputation

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How to Use Social Media Feedback to Inform Content Marketing Strategy

How to Use Social Media Feedback to Improve Your Content Marketing Strategy

Each day we share 27 million pieces  content. This need of daily information has already changed marketing strategies of many brands. They are no longer advertising-like and intrusive. The reign of outbound marketers is gone. In turn, inbound marketers came to reconstruct and readjust the strategies of an old school to earn customer loyalty. And

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7 Blogging Problems and How to Solve Them

7 Painful Blogging Problems And How to Solve Them

When operating a successful blog becomes problematic or you simply have difficulty getting things off of the ground, you might be tempted to give up altogether. Before you throw in the towel, though, remember that other bloggers have dealt with the same issues. They have successfully navigated the troubles that you face now and gone

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The 2016 Anti Social Media Marketing Manifesto

The Anti-Social-Media-Marketing Manifesto 2016

I don’t know about your world, but in my personal experience, the use of social media as a marketing gimmick seems to be on the wane. That is, as a private user of various social channels, I’m seeing fewer come-ons, fewer automatic direct messages to new followers, fewer follow-back promises, fewer reciprocal follow rings, and

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Social Media Platforms of the Future

Which 3 Social Media Platforms Will Be Around in 3 Years?

Tommy Landry, the show runner here, suggested many moons ago that I draw up a quick post to predict the social media platforms of the future. We both agreed it would be a no-brainer and, therefore, easy-to-write. And, yet… The answer was so obvious that I didn’t reckon I could find 600 words to put

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Why Email Marketing Still Matters Even with Social Media

Why to Integrate Social Media Channels With Email Marketing

Some may call email marketing outdated, that it has already been surpassed by better online channels, specifically, social media. Fortunately, that’s simply untrue. Email marketing continues to serve as one of the strongest assets in an online campaign, even if the best approaches and rules evolve as the world around us progresses. Any business owner, no matter if

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Posting to Instagram for Small Biz Marketers: 2016 Social Media Series

As part of our ongoing series of social media for today’s one-man-band marketers and those who love them, we’ve been looking at Instagram, both why and how to use it. Last week, we covered some of the benefits of marketing with Instagram. We’ll continue that today. As often happens in life, we will uncover some of

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