Social Media

The Psychology of Sharable Content Feature Image

The Psychology Behind Sharable Content

“Content is king” We’re so used to this phrase being thrown around that it’s become rather worn out. But let’s back up and reflect on how it became so matter-of-fact today:  Bill Gates published an essay on the topic in January 1996. Yes, the Microsoft founder wrote this more than two decades ago. It’s still incredibly […]

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Social Media Web Design can Drive Incremental Revenues

How Social Media Web Design Can Help Drive Revenue

When you are running a business, you have to be at the top of your game at all times. It’s important to constantly seek out ways to expand your business and generate increasing revenues over time. Your website is an important piece of the entire success formula. Don’t settle for a merely “good” website. Find

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Facebook Live for Business

7 Ways To Use Facebook Live For Your Business

Streaming on Facebook Live became a hot trend during 2018, and continues to this day​. It can be scary if you’ve never done it before. But like with most things in life, the more you do it, the easier it will become. And with Facebook Live videos being watched​ ​3x more than non-live videos​, your

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Data Driven Marketing

11 Common Misconceptions about Using Data in Marketing

Information is everything in marketing. If you have enough information, you can develop a more effective strategy, reach more customers, and receive higher profits. You can only ascertain “information” after processing the data itself. Analytics is the key to improving the quality of said information. In other words, data delivers engagement, efficiency, and accuracy. Strategic

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Social Media Best Practices 2018

Social Media Best Practices for 2018 – INFOGRAPHIC

Ten years ago, many of us thought that email would be the biggest change that would happen in our lifetimes affecting how we communicate with one another. We were wrong. Today, it seems, what’s changing us and the nature of our interactions with one another—and with our customers—is social media. All of us, around the

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Mistakes using content to generate leads

Generating Leads With Content: 3 Things Most Businesses Get Wrong

As an entrepreneur, you’ve almost certainly heard the saying “content is king.” This statement, made famous by Bill Gates way back in 1996, has essentially shaped the way marketers have operated for the past two decades. For those who are just setting out on their entrepreneurial journey, though, this sentiment can be a bit misleading.

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How to Build Social Media Into Your Content Marketing

How to Build Social Media Into Your Content Marketing

Social media and content marketing are not interchangeable terms, although they certainly overlap in many ways. Social media is a very important tool in your overall content marketing strategy and should have just as much, if not more, attention and resources put into it as you do with creating your content. Social media allows you

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Hashtag Marketing

Hashtag Marketing: Boost Social Media Effectiveness Up to 40%

In the present times, hashtags have become a vital element of each and every popular social media channel. Hashtags are popular and will remain so due to the value they provide. Basically, hashtags help people discover new information on different topics. Studies have shown that businesses which use hashtags on Twitter and Instagram are improving

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Social Media branding consistency feature image

Social Media Tips to Improve Brand Consistency

Nowadays, marketing your brand on social media is a no-brainer. The potential is huge, as millions of your potential customers are logging onto social media portals on a daily basis. Top platforms like Instagram, Facebook, Twitter and Snapchat receive the majority of the social media traffic. Therefore, you need to ensure there is brand consistency

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