Posts Tagged ‘smb’

Social collaboration: Collaborating people, not tools

Today, since I’m spending this whole weekend celebrating my entry into a fourth decade on this earth, I’ll be skipping one weekend of self-posting to Return On Now. In my stead, I offer to you a guest post from my friend and colleague Julie Hunt. Julie is a Market and Competitive Intelligence professional, and one of the best strategic and analytical minds with whom I’ve had the pleasure of working in the past decade.

The 10 Commandments of B2B Social Media

Good morning, Merry Christmas, and Happy Holidays. As I sit here awake early with my baby awaiting everyone else (who, by the way, are still sleeping), I decided to share a little holiday cheer by way of my 10 commandments of B2B Social Media.

B2C and P2P are the easiest forms of using social media for most, and we have plenty of materials available in the blogosphere about how to attack those areas. But what I see lacking is a breadth of content about B2B.

So let’s start simple…10 important tips for how to use social media correctly in B2B.

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