The following slide deck was my supporting material for a presentation to the Austin Online Marketing Club on November 27, 2012. It addresses the question of whether you should be managing a website, or a more comprehensive web presence. In the document, you will find a couple of case studies, a review of how the buyer’s journey has changed, and… read more →
We cover a range of online marketing topics here on Return On Now, with SEO being one of our favorites to discuss and review. Today we offer you a guest post from Samantha Nicole Samonte of Singapore-based online marketing services provider Webcada. In this post, she covers some basic SEO gaffs that no one should be making these days. It’s a… read more →
This week I’ve been doing a lot of research about International SEO. Google has introduced several important new optimization options in the past few years I’ll do a deep dive into more on the topic in the next post, but first, I want to share some numbers. I came across a couple of great resources for international search and internet… read more →
Please enjoy the following guest post written by my friends at Top Side Media.
In our experience with search engine advertising, one of its unique aspects is that, in addition to directly generating online sales or leads, its robust settings provide an excellent tool for business research and planning. In the creation and management of search engine ads, the campaigns, ad groups, and more granular settings gather a great deal of useful data. This is particularly true for Google AdWords. When specifically set up for testing, the potential is a marketer’s dream. For example, we control the following primary variables: