The following slide deck was my supporting material for a presentation to the Austin Online Marketing Club on November 27, 2012. It addresses the question of whether you should be managing a website, or a more comprehensive web presence. In the document, you will find a couple of case studies, a review of how the buyer’s journey has changed, and… read more →
The following guest post comes to you courtesy of Jessica Donnovan. In this post, Jessica reviews three important factors in your PPC / SEM effort that might be limiting your ability to convert leads into sales. If you ask any entrepreneur or business owner in this generation about their marketing strategies, there’s a big chance that they are utilizing the… read more →
On October 2, 2012, Marketing Sherpa released one of their popular “Charts of the Week.” This one is focused on what the top media are for driving leads on behalf of your company. Below you can view the chart for yourself. Keep in mind that the respondent base was a mix of B2C and B2B marketers. They also included “traditional”… read more →
In the past couple of weeks, multiple clients and networking contacts have asked me for information regarding Baidu, the flagship search engine in China. Since I have collected a list of good data points for responding to those inquiries, I thought it would be a great idea to summarize here for you as well.
Welcome to this week’s edition of Return On News, a curated list of the best blog posts, news, and articles I shared on Twitter over the past couple of weeks. If you like what you see below, please follow our two Twitter accounts: Tommy Landry and Return On Now! Return On News: August 31, 2012 Twitter Launches New Interest-Based Ad… read more →
I’ve been working on a new ebook that highlights 10 big mistakes businesses make when building out their online marketing programs. The book is now available, and I wanted to share a quick excerpt from the beginning of the book here. Before I get to it, I have to fess up… the book actually includes 11 mistakes. I decided to… read more →
Quick overview of what the main match types are for pay-per-click / PPC advertising on Google AdWords.
PPC Expert Matt Kelly appears as a guest blogger comparing the pros and cons of using PPC vs. the Content Network when advertising on Google.
Gary Walker of Topside Media outlines the differences between two pay-per-click online advertising models that you may want to consider for your business.
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