Today I presented the third installment of the Content Marketing series on behalf of SCORE-Austin at their offices here in town. It was good to see some familiar faces from my previous session, and also good to welcome in some new folks for the material. We covered a lot of ground in the class, most of it focused on high… read more →
Even with all of the hype about changes in algorithms and how social media has become important for overall rankings, link building remains one of the most important activities in driving a successful SEO campaign. If you have budget to support such a campaign, we highly recommend you hire an external agency or resource to help drive links. Regardless of… read more →
Google+ has come a very long way since its inception. Overall, they simply added features and functionality to Google Plus during the earlier months of its existence. However, today they converted me over to their new interface. I must say, I like the changes! The entire User Experience has taken a major leap forward. It is easier to use and… read more →
Social Search is a huge priority for Google, so it should be for you as well. They have gone to great lengths to make progress in figuring it out, because their own future depends on it. If you are still struggling to enhance your SERP placement, the following are some tips you can use to increase your visibility online using… read more →
When I first started Return On Now back in 2009, social media was still on the upswing as a channel for marketing and lead generation. Since that time, it has evolved in many ways. Businesses are driving not only leads but sales from leading social networking services. But not all services are the same, and neither are the businesses. We… read more →
Welcome to this week’s edition of Return On News, a curated list of the best blog posts, news, and articles I shared on Twitter over the past couple of weeks. If you like what you see below, please follow our two Twitter accounts: Tommy Landry and Return On Now! Return On News: August 31, 2012 Twitter Launches New Interest-Based Ad… read more →
So today you are looking at the first edition of “Return On News”. My goal is to share a similar set of recommended articles and blog posts at least once monthly. If there is enough volume, I might even do it more often.