We cover a range of online marketing topics here on Return On Now, with SEO being one of our favorites to discuss and review. Today we offer you a guest post from Samantha Nicole Samonte of Singapore-based online marketing services provider Webcada. In this post, she covers some basic SEO gaffs that no one should be making these days. It’s a… read more →
Although Google did the initial push out of their Penguin update back on April 24, 2012, it is abundantly clear that this is only the first step in what looks to be a fairly long road, a’la last year’s Panda update. Last week during his keynote speech at SES, Matt Cutts caused quite a stir during the Q&A portion at… read more →
I originally came across the following video back when it was first released. Today I stumbled on it again and thought it was a great reminder in the wake of the Google Panda, Fresh, and Penguin updates. Although the ranking algorithm continues to evolve, the philosophy behind what ranks well and what does not is the same. Here are the… read more →
What is the difference between White Hat and Black Hat SEO? Here is one SEO’s quick response to that exact question.